Head of Demand Generation

Our Vision: We connect buyers and sellers of essential chemistry at the onset of inspiration, accelerating product innovation globally. Knowde is transforming the $5 trillion chemical industry. Chemistry (chemicals, polymers & ingredients) are those raw materials used to create every human-made product on earth. Can't wait for that foldable phone? Thank DuPont. Need baby wipes for your infant? Thank Lonza. Love those solar shingles that power your home? Thank Dow Chemical. Chemical, polymer and ingredient companies are the hidden innovators behind the end- products everyone relies on every day. Knowde is building a rich, digital marketplace where R&D, marketing and procurement teams can search, find, compare, sample, quote and purchase chemistry from every producer on Earth -- all in one place. Knowde is your chance to join a hyper-growth focused & well-funded startup backed by Coatue, Sequoia Capital and more! DIGITAL PIONEERS WELCOME! The head of demand generation will build a... world-class, enterprise demand generation function at Knowde. This person will be tasked with building our seller acquisition engine, focused on bringing enterprise and strategic MM sellers on to Knowde through paid channels and a robust marketing automation program. The head of demand generation will also be tasked with building out a marketing ops function, with a focus on building and managing an industry-leading marketing tech stack and partnering with the analytics team to manage lead ingestion, database quality and audience health. Responsibilities Build a world-class DG function that drives sales pipeline and supports top-line company metrics Think creatively about seller acquisition -- create highly targeted and relevant cross-channel campaigns for ENT audiences across industries/verticals Build a robust and personalized marketing automation engine to expand/increase pipeline Build and manage the DG tech-stack, with a focus on efficient lead ingestion and maintaining data quality Measure, optimize and report on cross-channel performance Key Qualifications Deep understanding of enterprise DG/ABM Track record of successfully scaling performance marketing teams Strong data/analytics background -- passion for metrics and measurement Informed opinion on best-in-class tech stack -- experience with vendor selection and implementation Experience running/measuring awareness programs Marketing automation experience (email/lifecycle marketing) Able to think creatively about campaigns Ensuring a diverse and inclusive workplace where we learn from each other is core to Knowde's values. We welcome people of different backgrounds, experiences, abilities and perspectives. We are an equal opportunity employer and a pleasant and supportive place to work. Come do the best work of your life here at Knowde. At Knowde we believe that the business of businesses is to improve the state of our world. Each of us has a responsibility to drive equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Salary Range: $80K -- $100K Minimum Qualification Brand Marketing & ManagementEstimated Salary: $20 to $28 per hour based on qualificationsShow full descriptionCollapse