Growth Marketing Specialist

Koala is a high growth ecommerce startup originating in Sydney, Australia. We provide furniture for the digital age, and have become well known in Australia and Japan because of our approach to marketing & retail which is more akin to a tech-company. In just over 6+ years in Japan we have achieved significant growth and we're only just getting started! 

Koala’s mission is: Better furniture experiences, designed with the World in mind. Combining customer-centric products, a world-class technology and fulfillment platform, incredible customer service and social good; we are changing the way  in Japan people buy and enjoy furniture to create happier, healthier habitats.

Why we have this role @ Koala

We are looking for a skilled Growth Marketing Specialist to join Koala Japan’s Growth Team. The chosen person will focus on organic search and affiliate channels to optimize both Koala’s Blog and our website. The chosen person must have an entrepreneurial mindset, with a dsire to grow their skills & our company within the role. They will have a passion for content, working with writers to improve our blog submissions each month. Finally, they will have the opportunity to learn and gain exposure to all growth marketing channels via collaborative teamwork and in applying their analytical & content brain to optimize our marketing strategies.

What key responsibilities does this role have @ Koala?

• Manage & coordinate with agencies & writers to deliver 4+ blog articles each month
• Optimize writer content based on SEO content best practices, whilst ensuring each article is ‘on brand’ for Koala
• Conduct keyword research daily to understand words & phrases Koala’s potential users are searching on Google & Yahoo
• Building comprehensive reports to track the progress of key SEO metrics such as organic rankings, organic traffic, CTR (click-through rates), revenue & more
• Monitoring & share changes in search engine algorithms to ensure Koala’s website aligns with current best practices (E.G. Google Core Updates)
• Affiliate: Work with affiliate platforms (Impact.com) & directly with content creators (Influencers) to build out Koala’s affiliate program

Required skills and experience

• 2+ years of experience in digital/growth marketing, with preferred hands-on experience of SEO and/or affiliate marketing from a brand or agency background
• Basic understanding of search engine algorithms and ranking strategies
• Prior exposure to any SEO Tools (e.g., Google Search Console, Google Analytics, SEMrush, Ahrefs) and/or Influencer Partnerships or Affiliate Marketing Service Providers: such as Parterize, Impact.com & A8
• Excellent analytical skills to track and optimize performance
• Passionate about content creation and marketing strategy
• Native Japanese, conversational English
• Entrepreneurial mindset: a hunger to grow their skills & a willingness to be hands on

Treehouse Perks and Privileges…

Koala is only as good as its employees are happy - and we’re one happy international bilingual bunch! We offer our teams flexible hybrid working options and the freedom and autonomy to do their best work in a way that works for them from anywhere in the globe! Whether that’s working your own version of 9-6, working from home in your pajamas from time to time or hanging out at our Treehouse (this is what we call our office digs) in Omotesando, or enjoying the 20+ days annual leave (+generous time off for volunteer, parental, Koala life leave and more) you decide whatever helps you find your flow! The Treehouse has plenty of social activities to get involved with, including Thursday lunches, and help you get to know your fellow Koalas better as well as free Koala products for all employees - who better to shout from the tree tops how awesome our products are, right?! We also recognise that we can’t grow as a brand unless we support the growth of our teams so this is a strong focus for us via our Learning Management platform Juno, as well as individual and team growth budgets and dedicated days. Lastly and importantly our employee experience respects and embraces all families, formed, found and evolving. You’ll have access to our Employee Assistance Program, which includes unlimited sessions for financial, work, relationship, family or wellbeing support. We believe that simply doing ‘no harm’ isn’t good enough  So, how are we doing our part? BCorp Certified, WWF Partnership, volunteer days, a member of SoftLanding,  1% and so much more. All in all, the Koala Kommunity is a great place to hang out in and belong to!

Koalities we look for…

At Koala, we do things a little differently and we don’t shy away from the fact that we expect a lot from our employees! We want you to challenge expectations, always look to make a difference and give us something different from the norm. We want people that bring great energy, that have a long-game focus and are always curious to find new angles and approaches to the way we work. We're a team full of entrepreneurial spirit and have a relentless focus on 'what's next' but while always reviewing 'what's been done' and learning, growing and adapting. We're confident, but NEVER arrogant and we adapt to change uber quickly. Honesty and selflessness drive everything we do, as well as a total focus on exceeding our customers’ expectations. So if you feel like this could be you... well what are you waiting for? Drop us a line, and let's see what you've got! ;)

There’s no such thing as a ‘perfect’ candidate, Koala is a place where everyone has opportunity. So however you identify and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day. We’re an equal opportunity employer, and recognize that a diverse workforce is crucial to our success as a business.

To read more, check out our careers, LinkedIn, or the great work we do with Work180.