Performance Marketing Specialist

Kora is the marketplace for everything payments. We enable businesses to scale faster by providing them with a robust and powerful core payment engine that eliminates the complications associated with simple and bulk transactions. 

We are committed to delivering reliable, secure, and easy-to-use digital financial solutions to customers with a guarantee that it is improving their lives. 

Our marketing team, where you’ll be working, actively collaborates with product managers to ensure the Kora vision is brought to life.

About the role:

The ideal candidate should have experience in SEM and is highly motivated to continue learning and growing in this field.   

What you’ll be doing: 

The Performance Marketing Specialist is responsible for Kora’s media planning and buying across social, search and display platforms. You will plan and execute paid digital media campaigns as well as manage the optimization and reporting of the campaigns. When needed, you will plan traditional media buys as well. 

In collaboration with cross-functional teams, you will be essential in ensuring that integrated digital strategies are aligned with Kora’s objectives.

• Plan and execute Kora’s paid digital media campaigns as well as manage the optimization and reporting across all our digital touch points.
• Manage Kora’s MarTech stack that helps connect our marketing activities to business growth.
• Share insights from key tracking tools that will inform updates to our marketing strategy.
• Create informative and high-converting always-on PPC ads. 
• Manage the monthly budgets of different platforms, billing reconciliation and spend-pacing in adherence to allocations and desired return.
• Oversee growth in performance to meet Kora’s OKRs.
• Report on key performance indicators and lead-generation initiatives
• Map ad formats to advertising objectives.
• Explore new opportunities and experiments to drive business growth.
• Test new channels and trends to build credibility for Kora.
• Be active in the process of building marketing budget, recommendations and pitch decks.
• Ensure a data-led approach to all activity; creating clear tests and adapting strategies accordingly
• Conduct market research and competitor analysis to inform marketing strategies.

What you’ll need: 

You are qualified if you:

• Have 3+ years experience in performance marketing.
• Are proficient in deriving insights from data, fluent in slicing/dicing data
• Are proficient with Microsoft Excel, Word, and PowerPoint and Google Docs suite.
• Have good knowledge and experience in retargeting/remarketing and general tag management
• Are proficient in the use of Google Ads  and Demand-side Platforms including Eskimi, Admaven, Taboola etc.
• Are proficient Google analytics, mixpanel and other relevant marketing reporting tools. 
• Can leverage data, analytics and consumer trends to drive actionable insights and recommendations.
• You are goal-oriented and have excellent communication skills.
• You are curious, a strong team player and a problem solver.

Reporting Structure: This role reports to the Head, Marketing.

Interview process 

Below is the interview process you can expect for this role. It may look like a lot of steps, but rest assured that we move quickly and the steps are designed to help you get the information needed to determine if we’re the right fit for you… Interviewing is a two-way street, after all! 

We expect the interview process to take a maximum of 3 weeks and an average of 2.5 hours in total. Please note that the interview is virtual.

👋 Introduction Stage - we have initial conversations to get acquainted with you and overall experience.

[15m] Recruiter Screen - Abayomi Ishmael 

[7 days max] Take-home Assessment/Project 

Project Review -  The Marketing team
Feedback from the Recruiter (Abayomi Ishmael)

🧑‍💻 [60m] Team Interview Stage (Marketing team) - We proceed to explore your professional background in greater detail and facilitate introductions to team members, including those from various cross-functional areas.

[60m] Cultural Fit Interview (Our Core Values) - At this stage, you'll engage in a conversation with Kora's COO, the Head of People and Culture, and the head of the team you’re being considered for. The aim is to understand you better and assess the alignment of your beliefs and values with Kora's distinctive culture. We'd like to emphasize that there are no right or wrong answers expected. However, we encourage you to maintain a positive attitude during this session.

Please note that you are welcome to ask questions and inquire during this process. We assure you of complete transparency throughout the interview process.

Working hours

Given that we are an all-remote company and hire almost anywhere in the world, we don’t have a location requirement for this role. However, your working hours must coincide with 9:00 am - 5:00 pm WAT for at least 40 hours/week.

Equal Opportunity Employer

Kora is an equal opportunity employer dedicated to building an inclusive and diverse workforce. All employment decisions are based on qualifications, experience, and business needs. We strongly encourage applications from underrepresented communities and diverse ethnic groups to apply.

Please feel free to inform us if you need any accommodations to facilitate your participation in the recruitment process. Any details you share will be used solely to ensure we can support and accommodate your needs appropriately

If you require more information on our HR Data Privacy, please visit Here

• Health insurance
• Sponsored and tailored training
• Paid parental leave
• Paid time-off
• Flexible work style
• Annual performance bonus
• Low-interest loans
• Employee assisted programs
• Day off on your birthday 🎂 🎁 🎉
• Employee resource groups that provide supportive communities within Kora
• Great company culture and the opportunity to work with a highly collaborative team building something great!

Note: We recognize imposter syndrome is real - any candidate who does not perfectly fit every characteristic of this role is still strongly encouraged to apply.