Marketing Manager-Demand Generation and Campaign Management

Company DescriptionKore1 Technologies, the world leader in recruitment is currently looking to hire a Marketing Manager for our client near Leesburg, IN. We are looking for someone with extensive Demand Generation and Campaign Management experience. Additionally, we are looking for some with extensive hardware experience related to hardware maintenance equipment (Lawn & Yard, Long-handle, pruning, striking & snow tools, wheelbarrows, turf maintenance equipment).We are seeking a self-directed, enthusiastic Manager of Demand Generation and Campaign Management who has proven experience managing marketing and corporate communications in the B2B hardware industry. We will rely on you to plan and execute integrated marketing programs that drive awareness and demand for our company and products. As an established provider within the hardware supply channel, we continuously look for ways to drive awareness of our brand and thought leadership with customers and influencers - your role will be vital to helping us to do this with impact, clarity, and consistency.Job DescriptionRoles & Responsibilities:• Develop annual marketing campaign plan aligned to sales and revenue objectives related to new business development and to growth on existing customers• Direct national and targeted campaign development, execution and follow up: define target audiences and campaign objectives, Identify best media and investments to achieve campaign objectives, report on campaign results• Optimize use of assets and content within marketing campaigns• Direct lead qualification and lead nurturing process using external and internal resources• Measure and report on campaign effectiveness, with a specific focus on pipeline impact• Annual budgeting and monthly forecasting of marketing spend and resourcesSkills & Competencies• Results orientation - ability to define financial and non-financial campaign objectives and support marketing ROI considerations• Process driven - ability to design and implement lead to opportunity processes and develop business requirements and service levels to implement and automate these processes• Collaborative - Ability to work across Product and Sales organizations• Excellent Communications skills - ability to articulate marketing direction and results to senior leadersQualificationsHere is the background and experience we are looking for:• 10+ years marketing experience, 5+ years leading demand generation teams for high-growth B2B marketing• Advanced experience designing programs that maximize the capabilities of marketing to distributors and retailers• Advanced knowledge of using Salesforce.com for campaign tracking, performance reporting, and dashboard creation required.• Demonstrated ability to design and execute high-impact demand generation and cross-sell programs• Experience leading marketing teams.• Experience putting together and managing a marketing budget• Bachelors and Masters degrees from top universities preferredAdditional InformationAll your information will be kept confidential according to EEO guidelines.