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Marketing Specialist [5+ YRS EXP]

Company Description

At KPFF Consulting Engineers, we are more than just an engineering design firm. For over 60 years, we have dedicated ourselves to innovative, sustainable engineering that shapes the built environment and tackles complex infrastructure challenges. Our team culture emphasizes balance, growth, and well-being, supporting each member’s professional journey with flexibility, generous benefits, and a collaborative approach to work-life integration.

With over 1,400 professionals across 27 offices nationwide, KPFF’s decentralized structure allows each office the flexibility to pursue projects aligned with their regional strengths. Learn more at www.kpff.com.

Job Description

KPFF Consulting Engineers in San Francisco is seeking a proactive and detail-oriented Marketing Specialist to join our team. As a key contributor, you will lead proposal efforts for a range of public and private sector projects. In this role, you’ll oversee all aspects of proposal development, from initial kick-off to final submission, ensuring that deliverables align with client expectations and KPFF’s high standards for quality. You’ll work closely with technical teams, subconsultants, and graphics specialists, taking ownership of non-technical writing and providing strategic guidance on proposal content and presentation. This position is ideal for an organized, detail-oriented professional who is passionate about driving impactful projects and contributing to KPFF’s growth.

  • Key producer in developing prime and subconsultant proposals and qualifications, including materials such as resumes, biographies, project descriptions, and other marketing collateral to support KPFF’s business development efforts.
  • Monitor industry-related publications, online sources, and events to stay informed about market trends and client activities.
  • Maintain and update the CRM database, including client, project, and firm information, and manage content libraries for prior proposals, boilerplates, and visual assets.
  • Draft and edit internal communications, announcements, and updates for staff.
  • Track and manage association, publication, and community event postings.
  • Update marketing collateral, presentations, and visual materials to ensure alignment with brand standards.
  • Process, review, format internal documents and client deliverables.
  • Lead positioning activities, such as strategy, speaking engagement presentations, writing project case stories, asset management and graphic design of collateral
  • Pull project reports and update resource information to support internal communications and project tracking.
  • Identify and source relevant images for project documentation and marketing content.
  • Support social media, website, and PR content creation and editing.
  • Help coordinate and execute internal and client events, such as meetings, community events, exhibits, and conferences.
  • Serve as a point of contact for internal and external communications with staff, vendors, and clients.

Qualifications

  • Bachelor’s degree in English, Journalism, Communications, Marketing, or related field
  • At least five years of experience in marketing or a related field, with a preference for AEC (architecture, engineering, and construction) industry experience
  • Proficiency in Microsoft Office (Word, Excel) and Adobe Creative Suite (InDesign, Illustrator)
  • Experience with CRM databases like Cosential, Salesforce, or Ajera preferred
  • Strong writing, editing, proofreading, and document production skills
  • Excellent attention to detail, strong organizational skills, and an eye for design
  • Ability to manage multiple projects, meet tight deadlines, and work effectively under pressure
  • Collaborative and positive team player with strong interpersonal skills.
  • Understanding of marketing, business development, or sales strategies
  • Interest in joining industry-related organizations, such as SMPS, ACEC, or SEAO
  • Knowledge of the AEC industry, particularly in the local bay area market, is a plus.

Physical Demands and Work Environment

  • Ability to work at a computer for extended periods and manage multiple project timelines.

Additional Information

Compensation
The base salary for this role is competitive, with a range of $95,000 to $120,000, determined by experience, education, and skills. KPFF also offers performance-based bonuses to recognize outstanding contributions. Additional details about the full compensation package will be provided during the interview process.

Culture and Benefits
At KPFF, we offer a rewarding career path that emphasizes autonomy, innovation, and professional development. Our culture prioritizes employee ownership, teamwork, and shared values, creating an environment where contributions are celebrated, and career growth is encouraged. We aren’t just colleagues; we’re a community dedicated to collaborative innovation, providing you the platform to make a lasting impact on meaningful projects.

KPFF Employee Benefits

  • Medical Plan Options: Choice of Traditional PPO or HDHP with HSA, covering preventive care and prescriptions.
  • Flexible Spending Accounts (FSA): Tax-advantaged accounts for healthcare and dependent care expenses.
  • Dental & Vision: Full preventive care, plus coverage for major dental services and vision allowances.
  • Employee Assistance Program (EAP): Free, confidential support for personal, family, and work challenges.
  • Life & AD&D Insurance: Company-provided life insurance equal to one year’s salary, plus AD&D.
  • 401(k) Retirement Plan: KPFF contributes 3% of salary, with no match needed. 
  • Disability Insurance: Short-term and long-term coverage at 60% income, fully covered by KPFF.
  • Paid Time Off: Generous PTO, two floating holidays, and paid company holidays.
  • Paid Family Leave: Six weeks at 60% pay, with options to use PTO for full income.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

KPFF Consulting Engineers is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Founded in 1960, KPFF Consulting Engineers is a multi-discipline engineering firm specializing in architecture, transportation, and infrastructure. They are headquartered in Seattle, Washington with locations throughout the United States.

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Full-time, on-site
DATE POSTED
November 24, 2024

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What You Should Know About Marketing Specialist [5+ YRS EXP], KPFF Consulting Engineers

Are you ready to take your marketing skills to new heights? KPFF Consulting Engineers, a leader in innovative engineering solutions with over 60 years of experience, is on the lookout for a dedicated Marketing Specialist with at least five years of experience to join our vibrant San Francisco team. At KPFF, you’ll play a pivotal role in shaping our proposals for exciting public and private sector projects. You will be in charge of all facets of proposal development, ensuring we not only meet but exceed client expectations. Collaborating closely with a dynamic team of technical experts, subconsultants, and graphics pros, you’ll infuse creativity and strategic insight into proposal content and presentation. If you thrive on organization and detail, and are driven by the desire to contribute meaningfully to impactful projects, this job was tailor-made for you! You’ll have the chance to monitor industry trends, update our CRM database, and even coordinate fantastic events that resonate with our clients and community. KPFF prioritizes balance and professional growth; we celebrate our successes as a team. So, if you’re an enthusiastic and detail-oriented professional eager to shine in the architectural, engineering, and construction arenas, come explore the opportunity to make a significant impact with KPFF Consulting Engineers!

Frequently Asked Questions (FAQs) for Marketing Specialist [5+ YRS EXP] Role at KPFF Consulting Engineers
What responsibilities can a Marketing Specialist expect at KPFF Consulting Engineers?

As a Marketing Specialist at KPFF Consulting Engineers, you'll lead the proposal efforts, manage the proposal development process, collaborate with various teams, and ensure that all outputs align with our quality standards. You'll be responsible for producing marketing collateral, maintaining client databases, monitoring industry trends, and supporting our business development efforts.

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What qualifications are needed to become a Marketing Specialist at KPFF?

To be considered for the Marketing Specialist position at KPFF Consulting Engineers, candidates should possess a Bachelor's degree in a relevant field and have at least five years of marketing experience, ideally within the AEC industry. Proficiency in Microsoft Office and Adobe Creative Suite, along with strong writing skills, are essential.

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How does KPFF Consulting Engineers support the career growth of its Marketing Specialists?

KPFF Consulting Engineers fosters a culture of collaboration, autonomy, and professional development. Our Marketing Specialists are encouraged to pursue ongoing learning opportunities, industry memberships, and innovative projects that enhance their skills and career trajectory.

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What tools and software are essential for a Marketing Specialist at KPFF?

A Marketing Specialist at KPFF should be proficient in Microsoft Office (particularly Word and Excel), Adobe Creative Suite (especially InDesign and Illustrator), and experience with CRM databases like Cosential, Salesforce, or Ajera is beneficial. These skills enable effective proposal management and marketing collateral development.

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What kind of projects does a Marketing Specialist work on at KPFF Consulting Engineers?

At KPFF, the Marketing Specialist collaborates on diverse projects across both public and private sectors. This includes developing proposals and marketing materials for engineering projects that challenge the norms and foster innovation in the built environment.

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Is team collaboration emphasized in the Marketing Specialist role at KPFF?

Absolutely! Team collaboration is a cornerstone of the Marketing Specialist role at KPFF Consulting Engineers. You’ll work closely with engineering teams, design specialists, and stakeholders to ensure that proposals and marketing efforts are cohesive and aligned with the company’s objectives.

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What benefits does KPFF offer to its Marketing Specialists?

KPFF offers an array of benefits to its Marketing Specialists, including competitive salaries, performance-based bonuses, comprehensive health plans, flexible spending accounts, generous paid time off, and a supportive work environment that promotes employee well-being and balance.

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Common Interview Questions for Marketing Specialist [5+ YRS EXP]
Can you describe your experience with proposal development as a Marketing Specialist?

When answering this question, focus on specific projects where you led proposal efforts. Illustrate your process from kick-off to submission and highlight your collaboration with technical teams. Mention any successful outcomes or learning experiences.

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How do you stay updated on industry trends relevant to marketing in the AEC sector?

Discuss your strategies for continually learning about industry trends, such as following key publications, attending relevant conferences, or participating in professional organizations. Emphasize how that knowledge informs your marketing strategies.

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What methods do you employ to manage tight deadlines for multiple projects?

Explain your organizational skills and tools you utilize to prioritize tasks, such as project management software. Showcase how you set realistic timelines, delegate responsibilities when possible, and maintain communication with team members to ensure success.

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Can you give an example of a successful marketing campaign you’ve led?

Provide a brief overview of the campaign, including its objectives, your role, the tactics used, and the outcomes. Discuss how you measured success and what impact it had on the organization or project.

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How do you approach writing and editing proposal content?

Talk about your writing process, including how you gather information from subject matter experts and your revision tactics. Mention the importance of tailoring content to align with client expectations while maintaining KPFF's brand voice.

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What tools have you used for CRM databases, and how do they aid in your marketing efforts?

Discuss specific CRM tools you've worked with, such as Salesforce or Cosential, and explain how you utilize them to manage client relationships, track proposal submissions, and analyze marketing data effectively.

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How do you ensure brand consistency in your marketing materials?

Highlight your approach to developing marketing collateral that aligns with established brand guidelines. Discuss collaboration with design teams and the importance of maintaining a cohesive message across various mediums.

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What role does social media play in your marketing strategy?

Describe how you leverage social media to promote KPFF's projects and engage with target audiences. Discuss any specific campaigns or posts that have resonated well with viewers and driven engagement.

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How do you gather and implement feedback for continuous improvement in marketing initiatives?

Share your methods for soliciting feedback from team members and clients regarding marketing materials and proposals. Talk about your approach to refining your work based on constructive criticism to achieve better results.

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Why do you want to work for KPFF Consulting Engineers as a Marketing Specialist?

Articulate your reasons for wanting to join KPFF, focusing on the company's values and culture, and how they align with your professional aspirations. Highlight your passion for engineering and marketing and how you see yourself contributing to KPFF's success.

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