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Employer Brand Manager

Building the Future of Crypto 

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

What makes us different?

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission.

As a fully remote company, we have Krakenites in 60+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken ProKraken NFT, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Team

As part of our global Krakenite Experience (KX) team, you will be responsible for personifying the magic of Kraken, creating an enviable employer brand and leading the function to tell our story. You will be responsible for developing, managing and delivering candidate attraction campaigns.

You can expect to be deeply involved in articulating our EVP and sharing our culture and values with the world. Your role will extend across the wider business, with particularly strong partnerships required across Talent Acquisition, Communications, Marketing, and Brand. You will build trusted relationships with key executives to understand our business goals and carefully coordinate content and campaigns to help us reach them.

The Opportunity

Over the next two years, you can expect to achieve the following:

  • Strategically and operationally lead the creative execution of our employer brand and EVP, rightly positioning Kraken as a crypto employer of choice

  • Help make it possible for the business to attract the world-class talent we need to fill key roles worldwide

  • Deliver sophisticated and targeted recruiting campaigns across global regions and marketing channels

  • Partner closely with Communications and Brand Marketing to launch compelling multimedia content highlighting the amazing stories and impact of our employees (aka Krakenites) and the benefits of “life at Kraken” across various channels

  • Craft innovative thought leadership content and articles for key executives to position Kraken as a leader in the future of work

  • Build strong relationships with various industry and academic institutions to help multiply the output of Kraken content

Skills you should HODL

  • A subject matter expert and leader of employer branding efforts, partnering deeply with the business and senior stakeholders

  • Substantial experience within Recruitment Marketing for a reputable, fast-growing technology business against ruthless competition

  • Creative and compelling storyteller and communicator with strong executive presence 

  • Strong strategic and operational approach with the ability to organize and manage complex projects, campaigns, and transformational change

  • Extensive experience with common hiring channels and relevant systems (such as Recruitment CRM)

  • Experience managing attraction programs and events, both virtual and in person

  • Empathetic, emotionally intelligent, motivated, and passionate

  • Highly resilient, relentless, and positive in the face of adversity

  • Intrigued by the possibilities of crypto and a believer in the impact of Kraken and our mission

    #LI-Remote #LI-AG1

Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws. 

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DATE POSTED
March 11, 2024

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