A Sr Product Manager, Acquisition at Kraken is responsible for developing and executing strategies to boost client growth. This includes designing innovative approaches to enhance top-of-funnel reach, building referral programs, and collaborating across various teams to ensure the integrated approach to market strategies is successful. Keeping up with industry trends and best practices is also key to aligning Kraken's growth efforts effectively.

To qualify for the Sr Product Manager, Acquisition role at Kraken, candidates should have a minimum of 7 years of product management experience, ideally focused on top-of-funnel growth. Additional qualifications include experience in managing referral programs, a strong quantitative analysis capability, and a proactive attitude towards finding innovative solutions. Passion for the crypto space is also a significant asset.

Collaboration is central to the role of Sr Product Manager, Acquisition at Kraken. The successful candidate will work hand-in-hand with both marketing and product teams across various business units. This ensures that acquisition strategies are thoughtfully integrated and aligned with overall business objectives. The role requires strong interpersonal skills to navigate diverse teams and stakeholders effectively.

Kraken boasts a unique, mission-driven culture that thrives on innovation, collaboration, and diversity. As a Sr Product Manager, you'll be part of a dynamic team that values creative solutions and encourages personal and professional development. Krakenites work remotely from around the world, bringing varied perspectives that enrich the workplace. This culture supports Kraken’s ultimate goal of promoting financial freedom and inclusion through crypto.

At Kraken, growth opportunities for a Sr Product Manager, Acquisition include the chance to shape key strategies and contribute meaningfully to the company's mission. As a pivotal team member, you may lead innovative projects and initiatives that directly impact client acquisitions and market positioning. Additionally, you’ll have access to ongoing learning and career development resources.

Sr Product Managers at Kraken utilize a variety of tools and technologies for project management, data analysis, and marketing automation. Proficiency in analytics platforms, A/B testing tools, and customer relationship management software is often required. Staying current with the latest technologies in the crypto ecosystem also plays a vital role in driving successful product management.

A Sr Product Manager, Acquisition would lead projects aimed at enhancing client engagement and expanding Kraken's user base. This includes initiatives such as creating and managing referral programs, developing innovative marketing strategies, and collaborating on product features that drive onboarding processes for new users within the Kraken ecosystem.

When answering this question, detail specific referral programs you've managed, discuss what metrics you measured, and how you iterated on the program for improved results. Share actionable insights and the impact these programs had on user acquisition and overall growth.

Explain your method of prioritization, such as using metrics, potential impact, and alignment with company goals. Discuss any tools you employ and provide examples of how your approach led to successful project outcomes in past roles.

Talk about the key performance indicators (KPIs) that matter, such as customer acquisition cost, conversion rates, and user engagement metrics. Discuss how you gather and analyze this data to gauge effectiveness and inform future strategies.

Provide a specific scenario where your collaboration with the marketing team led to a successful strategy. Highlight your role, the actions taken, and the measurable results that followed, showing how teamwork can result in achieving common goals.

Share your experience utilizing data analytics to inform decision-making in product management. Provide examples of how you've gathered insights, interpreted data, and implemented findings into actionable strategies that improved product performance.

Illustrate your approach to handling conflicting priorities, detailing the strategies you employed to address stakeholder needs while keeping the project on track. Emphasize your organizational skills and decision-making process.

Discuss the importance of A/B testing in product development and marketing. Provide an example of a campaign or feature you tested, the hypotheses you had, and how the outcome influenced your strategy or decision-making.

Share your genuine enthusiasm for the crypto space, explaining how it aligns with your personal values or career goals. Discuss any relevant projects, initiatives, or experiences that showcase your commitment to fostering financial inclusion through innovative technologies.

Outline your strategic approach to increasing user acquisition. Discuss potential tactics, work with current client advocates, and innovative marketing strategies you would explore to engage new users and promote Kraken's offerings effectively.

Identify key challenges within product acquisition today, such as market saturation or changing consumer preferences. Discuss your ideas for addressing these challenges based on your past experiences and knowledge of the crypto landscape.