Content Marketing Manager

About Kustomer

Kustomer is the industry leading conversational CRM platform perfecting every customer experience.  Built with intelligent tools such as AI and Automation, no code-configuration and a connected data platform that unifies data from multiple sources through a single timeline, Kustomer empowers businesses to operate with greater efficiency and deliver more personalized service to customers across any channel, making every interaction more meaningful and memorable. Today, Kustomer is the core platform for some of the leading customer service brands like Ring, Glovo, Away Travel, Priceline and Sweetgreen.

Kustomer was founded in 2015 by serial entrepreneurs Brad Birnbaum and Jeremy Suriel and has raised over $200M in funding backed by leading VCs. Meta announced its intention to acquire Kustomer in 2020 and completed the transaction in 2022. Kustomer joined Meta’s Business Messaging Group to transform the way people and businesses communicate through modern messaging channels.  In 2023, Kustomer spun out from Meta as a standalone company backed by original partners, Battery, Redpoint and Boldstart Ventures, who have invested $60M in capital, ensuring Kustomer’s growth and success for many years to come. 

Our Krew is made up of passionate and collaborative people who really care about what they do and the people they help. We look for people who are passionate about enhancing the customer service experience for everyone involved, as it's the core of what we do. We're growing our business with no plans of slowing down. We actively seek individuals who want to learn and be challenged every day. We have also transitioned to a remote friendly company, with Krew members located throughout the U.S. coming together for Kamp Kustomer each year.

About the Role

As the Content Marketing Manager at Kustomer, you will play a pivotal role in executing Kustomer’s content marketing. Content marketing is a cornerstone of our demand generation strategy. You are a subject matter expert in customer experience (CX), our customers, and the industries we target. Additionally, you excel at leveraging social media to amplify our content assets.

As a content writer, you produce high volumes of exceptional, persuasive writing on tight deadlines. The content marketing manager blends exceptional writing skills with AI-enhanced tools (Grammarly, Enterprise ChatGPT) to enhance and accelerate your output. In this role, you will collaborate cross-functionally with multiple stakeholders for idea generation and execution. You will produce a variety of compelling stories while providing succinct, evidence-based messaging tailored to varied target audiences.

Your responsibilities also include amplifying content to a broader audience within our total addressable market through partnerships, organic social reach, and paid promotion. This role requires a strategic mindset and the ability to drive engagement and results through innovative content marketing initiatives.

We have a strong preference for talent based in New York Metropolitan Area (New York, New Jersey, Connecticut)

You'll be responsible for: 

• Manage and oversee the creation and distribution of all Kustomer-generated content, including the Juice Newsletter, gated eBooks and guides, blog articles, and videos.

• Coordinate and support the execution of weekly webinars, ensuring high-quality content and seamless delivery.

• Expand the reach of our content within our Total Addressable Market (TAM) through partnerships, organic social media efforts, and paid promotions.

• Develop and implement strategies to generate subscribers within our TAM, leveraging content to turn subscribers into qualified leads for the business.

• Work closely with various departments to gather stories, customer metrics, and product usage data, integrating these insights into compelling content.

• Define, track, and report on key content marketing metrics, continuously optimizing strategies to exceed growth and engagement goals

Your qualifications:

• 6+ years of experience in content marketing, with a focus on social media.

• Proven track record of driving social growth and influence.

• Outstanding writing, content creation and presentation skills

• A hands-on approach and ability to deliver in a fast pace environment 

• Strong understanding of social media analytics, newsletter analytics and KPIs.

HIPAA Compliance

All roles at Kustomer may involve handling sensitive personal data.

Benefits

Kustomer offers an array of benefits including competitive salaries, stock options, 100% healthcare coverage, 401K, WiFi and Mobile reimbursement, and a generous vacation policy.

Diversity & Inclusion at Kustomer

Kustomer is committed to bringing together individuals from different backgrounds and perspectives.

We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

Disclaimer: Kustomer only contacts candidates from company email addresses ending in kustomer.com and does not seek funds from candidates in any circumstances.