Senior Director, Global Demand Generation at Lakeside Software in Boston, MA

We are looking for a leader who is hands-on to run Pepperdata’s Demand Generation / Growth Marketing. Pepperdata is a cost optimization platform for Big Data and Kubernetes. We are a $34M Series B backed by Costanoa, Signia, SVDC, and WING ventures.Responsibilities• You will be responsible for the strategy, planning, and execution of Pepperdata's marketing campaigns across a variety of channels including email, webinars, events, website, paid media, and more• Strategy – Lead the development and execution strategy by product and segment, including our inbound lead acquisition and outbound account-based marketing strategy• Work with Sales/SDR to align demand generation with sales efforts• Optimize campaigns across the marketing and sales funnel to maximize leads, pipeline, revenue and lifetime value while minimizing cost of acquisition• Collaborate and develop strong alignment with marketing and sales leadership to ensure agreement on priorities, challenges, and opportunitiesQualifications• 5+ years of B2B marketing experience• Demonstrated success in the development and execution of integrated, multi-channel marketing campaigns• Good understanding of demand generation best practices, and how to engage prospects and customers at multiple points through the customer journey with a keen test-and-learn mindset• Excellent project management and communication skills; can independently drive multiple programs• Account-based marketing (ABM) experience is a plusExperience RequiredMid-Senior level