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Email Growth Marketing Lead

Job Title: Head of Growth MarketingLocation: Remote/On-site (Flexible)About : is a leading provider of Identity, Age, Onboarding, KYC, and Fraud Solutions. We are at the forefront of innovation, offering a platform that simplifies access to multiple IDV providers through a single integration. As we scale and grow our business, we are looking for a talented Growth Marketing Specialist to join our team and drive our marketing efforts to new heights.Role Overview:We are seeking a Growth Marketing Specialist with a proven track record of driving growth in early-stage companies, especially from seed to Series A/B. This role is perfect for a hands-on marketer who thrives in a dynamic environment and is ready to roll up their sleeves to get things done. The ideal candidate will have a deep understanding of digital marketing strategies and a passion for data-driven decision-making.Key Responsibilities:Develop and implement comprehensive growth strategies to increase user acquisition, retention, and overall revenue.Lead and manage digital marketing campaigns across various channels, including SEO, SEM, content marketing, email marketing, and social media.Utilize data analytics to monitor and analyze performance metrics, identifying areas for optimization and growth.Conduct A/B testing and iterative improvements to enhance campaign effectiveness and ROI.Collaborate with product, sales, and other teams to ensure alignment and integration of marketing initiatives.Manage marketing budgets, ensuring cost-effective allocation of resources and maximizing returns.Stay ahead of industry trends and best practices to keep our marketing strategies cutting-edge.Requirements:Demonstrated experience in growth marketing, particularly in scaling companies from seed to Series A/B.Proficiency in digital marketing tools and platforms, with hands-on experience in execution.Strong analytical skills and experience in using data to drive marketing decisions.A proactive, solution-oriented mindset with the ability to work independently.Excellent communication skills and the ability to present complex ideas clearly.Experience in a startup or fast-paced environment is highly desirable.Preferred Qualifications:Familiarity with the Identity Verification (IDV) industry.Experience with data analytics tools and techniques.Strong project management and organizational skills.Why Join :Be part of a pioneering team in the IDV industry.Flexible work environment with opportunities for professional growth.Competitive salary and equity options.How to Apply:Interested candidates should submit their resume and a cover letter detailing their experience and why they are a great fit for this role to [email address].QualificationsBachelor's degree or equivalent experience in Marketing10+ years' in digital marketingExcellent written and verbal communication skillsExcellent multitasking and project management skills
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We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....

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Full-time, hybrid
DATE POSTED
August 4, 2024

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