Job details

Lead Email Marketing Manager, Growth

Launch Potato is a digital media company seeking a Lead Email Marketing Manager to drive lifecycle marketing strategy across multiple properties. This role emphasizes ownership and execution, requiring a data-driven mindset and a passion for optimizing email marketing.

Skills

Email lifecycle marketing
Data analytics
A/B testing
Performance marketing
Strong communication

Responsibilities

Developing end-to-end lifecycle marketing strategy for email program
Implementing optimization strategies for automation and campaigns
A/B testing creatives and subject lines for performance
Creating consumer journeys to boost engagement and retention
Analyzing campaign data and presenting results
Leading email code and collaborating with the messaging team

Benefits

Base salary according to market rates
Profit-sharing bonus
Competitive benefits
Performance-driven compensation increases

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CEO of Launch Potato

Greg Van Horn

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By Launch Potato

We are The DISCOVERY and CONVERSION Company. Founded in 2014 with no external investment, Launch Potato has grown into a leading connector of advertisers to qualified customers. 3x Fortune Best Place to Work, 3x Inc. Best Place to Work & 4x Inc....

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FUNDING

Early

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Mid-Level

INDUSTRY

Internet & Web Services

TEAM SIZE