Etz Hayim Holdings, S.P.C dba Lazarus Naturals is looking for an E-Commerce Marketplace &
Affiliate Manager as part of the Direct to Consumer team, working to establish and grow
Lazarus Naturals and Cycling Frog products on digital marketplaces and affiliate relationships.
This role will work closely with both the Director to Consumer E-Commerce and Digital
Marketing teams as well as the Wholesale and Sales team. The ideal candidate will have strong
experience and or understanding of wholesale selling techniques and account management,
customer service, and direct to consumer sales.
Etz Hayim operates the brands Cycling Frog and Lazarus Naturals, as well as a comprehensive
operation that spans farming over 300 acres of hemp, extraction, chemical processing,
packaging and warehousing to support both brands and private label customers.
Do you thrive on building strategic partnerships and driving explosive sales growth? In this role,
you'll be the Ecommerce Growth Catalyst for Lazarus Naturals and Cycling Frog brands, forging
connections with leading CBD marketplaces (cbd.co, cbd.marketplace, etc.). You'll wear two
hats: Marketplace Maestro by negotiating win-win deals, securing prime placement, and
analyzing sales data for optimization. You'll also be responsible for Affiliate Marketing,
developing and managing a thriving program to recruit high-performing partners, manage
commissions, and maximize customer acquisition. Collaboration is key, so you'll work closely
with the digital marketing team to leverage marketplace ad placements (where available) and
build backlinks for SEO dominance.
Responsibilities and Duties
● Manage and grow current marketplace sales with cbd.co and cbd.marketplaces,
current ecommerce marketplaces that carry products.
● Find new ecommerce marketplaces to carry products and/or act as marketing ad
platforms (Amazon, Walmart, GoPuff, etc), onboard new marketplaces and act as
point of contact for order management, selling and other duties as needed.
● Explore opportunities for advertising on these channels, work with the acquisition
team for ad placements. Use CAC, LTV and ROAS to manage ad spend and strategy.
● Protect product margin and profitability with managing MAP where applicable and
with working closely with vendors to not undercut list prices.
● Work closely with the Wholesale Sales team to identify new marketplaces and new
partnerships.
● Utilize Hubspot as needed for customer relationship management and to aggregate
all customer data.
● Monitor and report on marketplace sales, pricing to customers and any other
relevant updates. Report on KPI’s such as revenue, LTV, AOV, conversion rate and
traffic, use data to build forecasts for the channel.
● Lead the development and execution of our affiliate marketing strategy. Your
expertise in affiliate marketing, digital advertising, and data analysis will be pivotal in
driving revenue growth and expanding our customer base.
● Responsible for identifying and recruiting new affiliates, optimizing affiliate
campaigns, and analyzing performance metrics to continuously improve our affiliate
program.
● Attend regular meetings with both DtC and Sales as requested.
● Prepare weekly reports to monitor kpis. KPI’s include weekly sales reports, conversion
rate and contacts and will be revised as this role grows.
Responsibilities and Duties:
● Grow the overall marketplace sales for LN by maintaining current customer relationships and
seeking out new ones.
● Track sales and report directly to the VP / Director
● Work with digital marketing team to establish opportunities for acquisition on marketplaces, ad
placement, and increasing SEO growth
● Work closely with WS Sales team to identify new marketplaces, partnerships, and ways to
improve the overall customer experience
● Utilize Hubspot as needed for customer relationship Management
● Manage affiliate program
● Attend DTC and B2B Sales meetings, as requested
● Implement MAP pricing to protect product margin and profitability, when necessary.
● Brand inclusivity- create cohesion between LN/CF brands, DTC and B2B channels (i.e. website
updates)
● KPI’s include weekly sales reports
● Conversion rates and contacts will be revised as this role grows.
Qualifications
● Experience working with wholesale relationship building and order management.
● Customer service experience resolving customer issues via phone calls and emails. .
● Understanding sales cycles and working in a sales environment previously.
● Willingness to continue learning and ask questions
● Ability to work independently and take ownership of a specific sales channel.
● Ability to work in an office environment where someone will be at a computer and
desk for daily tasks.
Company Background
Lazarus Naturals was founded in 2016 to provide safe and accessible CBD products for everyone
who would benefit from them, regardless of their financial situation and ability to pay, which is
why we provide a 60% Assistance Program to veterans and people with disabilities or
low-incomes. In order to maintain an affordable price point and our commitment to accessibility
for all, we have built a vertically integrated business model, which allows us to walk our talk of
developing quality, affordable products - from product inception, development, seed, farming,
extraction, finished production formulation and packaging, and distribution.
Cycling Frog, founded in 2022, is normalizing the consumption of casual use THC products. We
are on a mission to make THC convenient, affordable, and fun by making a sessionable THC
beverage similar in price as a beer or soda. We want to change the way THC is consumed and
viewed by our society by focusing on lower potency, ready to drink beverages that can easily fit
into anyone’s lifestyle. Under the Federal Farm Bill it is legal to sell these low potency THC
products across all 50 states via the internet, and anywhere you can grab a beer.
Medical, Dental, Vision
Five weeks PTO & 3 holidays
Fully stocked kitchen
401(k) plan
Our job is CBD that works. Since 2014, our mission has been to make it effective and affordable.
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