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Lifecycle Specialist for Apps (Full remote within Spain)

ABOUT US

At Leadtech, we’ve been redefining digital businesses since 2009, creating innovative online solutions that reach millions of users every month. With a diverse team of over 700 members from 23+ nationalities, we’re united by a passion for creativity and collaboration. 

We specialize in delivering user-centric experiences across web and mobile platforms, where people can connect with our products like never before.

We’re proud of our global reach and committed to fostering an inclusive workplace where every individual contributes to our shared vision of bringing cutting-edge projects to life. Learn more about our journey and mission on our About Us page!

ABOUT THE ROLE

Due to continuous growth, our Paid Marketing Team is excited to welcome a motivated Lifecycle Specialist to help us align marketing strategies with business goals to drive organizational success.

As a Lifecycle, you’ll play a vital role in designing and executing mobile application push notification strategies and be responsible for automate customer journeys. Working closely with Email Marketing team, you’ll have the opportunity to make a meaningful impact on both our products and processes.

If you’re passionate about solving complex problems, collaborating across departments, and driving results, this role is perfect for you!

YOUR MISSION

As a Lifecycle Specialist at Leadtech, you will:

  • Design and execute mobile application push notification strategies and campaigns that increase customers engagement, satisfaction and revenue.
  • Automate customer journeys.
  • Monitor and analyze campaign performance to optimize results and ROI.
  • Weekly and monthly reporting of channel performance.
  • Collaborate with cross-functional teams, including product, design, and analytics, to develop and execute integrated marketing campaigns.
  • Create and manage customer segmentation and targeting strategies to optimize the customer journey.
  • Build and maintain a deep understanding of customer behavior, preferences, and needs to inform marketing strategy.
  • Keep up to date on the industry with new features, technology and AI.
  • Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.

WHAT WILL MAKE YOU STAND OUT FROM THE CROWD

We’re looking for someone with a balance of hard and soft skills who can thrive in a dynamic, cross-functional environment. Here’s what we’d love to see:

  • 3+ years of Lifecycle (Mobile app push notifications) marketing experience (iOS and Android).
  • Strong analytical skills and data driven mindset with proven ability to make decisions based on data.
  • Experience in mobile app push notifications campaign management.
  • Experience using Mobile push notification tools such as OneSignal, Firebase.
  • Strong understanding of customer behavior and segmentation.
  • Excellent communication and collaboration skills.
  • Proven knowledge of data analysis tools (Amplitude, BI tools).
  • Experience with A/B testing and experimentation.
  • Strong strategic skills focused on mobile customer journey.
  • Keeping up to date on current lifecycle marketing trends and standard processes.
  • Proficient in Excel.

HIRING PROCESS

We aim to make your hiring journey smooth and transparent, with the following steps:

  1. Application review & Initial screening – Our team reviews applications and reaches out for an initial conversation if there’s a match.
  2. Technical interview – Dive into a hands-on session with our team to showcase your skills.
  3. Interview with Email Marketing Team Lead and HR – A final discussion to ensure Leadtech is the right fit for you.
  4. Interview with Paid Marketing Directors
  5. Offer – We’re excited to welcome you to the team!

Throughout this process, our team is here to answer any questions you may have.

WHY SHOULD YOU JOIN US?

Growth and career development

  • At Leadtech, we prioritize your growth. Enjoy a flexible career path with personalized internal training and an annual budget for external learning opportunities.

Work-Life balance

  • Benefit from a flexible schedule with flextime (7 - 9:30 a.m. start, 3:30 - 6 p.m. end) and the option of working full remote or from our Barcelona office. Enjoy free Friday afternoons with a 7-hour workday, plus a 35-hour workweek in July and August so you can savor summer!

Comprehensive benefits

  • Competitive salary, full-time permanent contract, and top-tier private health insurance (including dental and psychological services).
  • 25 days of vacation plus your birthday off, with flexible vacation options—no blackout days!

Unique Perks

  • If you wish to come, in our office in Barcelona you’ll find it complete with free coffee, fresh fruit, snacks, a game room, and a rooftop terrace with stunning Mediterranean views.
  • Additional benefits include ticket restaurant and nursery vouchers, paid directly from your gross salary.

Join us in an environment where you’re free to innovate, learn, and grow alongside passionate professionals. At Leadtech, you’ll tackle exciting challenges and be part of a vibrant team dedicated to delivering exceptional user experiences

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Lifecycle Specialist for Apps (Full remote within Spain), Leadtech

At Leadtech, we’re searching for a Lifecycle Specialist for Apps who can thrive in our dynamic and enthusiastic Paid Marketing Team, fully remote within Spain. If you’re someone who enjoys designing user-centric push notification strategies that drive engagement and revenue, this might just be the perfect fit! Here at Leadtech, we’ve been redefining digital businesses since 2009, and with over 700 diverse team members from across the globe, we’re united by creativity and collaboration. In this role, you will be responsible for automating customer journeys, collaborating closely with our Email Marketing team, and analyzing campaign performances to optimize results. Your days will be filled with the thrill of experimenting with campaigns, utilizing tools like OneSignal and Firebase to ensure that our mobile applications resonate with users. You’ll monitor customer behavior, segmentation strategies, and work alongside cross-functional teams to enhance our product experiences. If you are analytical, data-driven, and have a knack for seamless communication, this opportunity will allow you to make a meaningful impact while growing your career at Leadtech. With us, you’ll have the chance to stay updated on the latest in lifecycle marketing trends and continuously develop your skills. So, if you love solving complex problems in a collaborative environment, apply today and be a part of our exciting journey!

Frequently Asked Questions (FAQs) for Lifecycle Specialist for Apps (Full remote within Spain) Role at Leadtech
What does the role of Lifecycle Specialist for Apps at Leadtech entail?

As a Lifecycle Specialist for Apps at Leadtech, your primary responsibilities include designing and executing mobile application push notification strategies, automating customer journeys, and analyzing campaign performance. You’ll collaborate with various teams to ensure our marketing strategies align with business goals and lead to increased customer engagement and revenue.

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What qualifications are needed for the Lifecycle Specialist for Apps position at Leadtech?

To excel in the Lifecycle Specialist for Apps position at Leadtech, you should have over 3 years of experience in lifecycle marketing, particularly with mobile app push notifications. Familiarity with tools such as OneSignal and Firebase, strong analytical skills, and a good understanding of customer segmentation are essential for this role.

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What are the work arrangements for the Lifecycle Specialist for Apps at Leadtech?

The Lifecycle Specialist for Apps role at Leadtech is fully remote within Spain, allowing you flexibility in your work environment. Additionally, Leadtech offers a flexible schedule and promotes a healthy work-life balance with benefits such as free Friday afternoons and a summer workweek of 35 hours in July and August.

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How can I prepare for an interview for the Lifecycle Specialist for Apps at Leadtech?

To prepare for your interview for the Lifecycle Specialist for Apps at Leadtech, familiarize yourself with lifecycle marketing strategies, particularly regarding mobile applications. Brush up on your analytical skills and have specific examples ready that showcase your experience with push notification campaigns and A/B testing.

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What is Leadtech's company culture like for a Lifecycle Specialist for Apps?

Leadtech boasts a vibrant company culture that emphasizes creativity, collaboration, and innovation. As a Lifecycle Specialist for Apps, you'll be part of a diverse team of over 700 professionals who are passionate about delivering exceptional user experiences and are committed to fostering an inclusive workplace.

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What growth opportunities does Leadtech offer for a Lifecycle Specialist for Apps?

Leadtech prioritizes the professional growth of its employees, including Lifecycle Specialists for Apps. You can expect personalized internal training and an annual budget for external learning opportunities, allowing you to enhance your skills and advance in your career.

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What tools will I use as a Lifecycle Specialist for Apps at Leadtech?

As a Lifecycle Specialist for Apps at Leadtech, you'll work with various marketing automation tools, such as OneSignal and Firebase, as well as data analysis tools like Amplitude. Familiarity with Excel and BI tools will also be crucial to effectively monitor and analyze campaign performance.

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Common Interview Questions for Lifecycle Specialist for Apps (Full remote within Spain)
Can you explain your experience with mobile app push notification strategies?

When answering this question, highlight your specific experiences with designing and executing push notification campaigns. Focus on the tools you’ve used, the objectives you aimed to achieve, and any measurable results you obtained.

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How do you automate customer journeys effectively?

Discuss the importance of mapping customer touchpoints and utilizing automation tools to streamline the user experience. Provide an example of a successful journey you automated and the impact it had on engagement or retention.

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What metrics do you find most important in analyzing campaign performance?

It's vital to show your familiarity with critical KPIs such as open rates, click-through rates, conversion rates, and customer retention metrics. Explain how these metrics help inform iterative improvements in your campaigns.

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Describe your experience working with cross-functional teams.

Give examples of past collaborations you’ve had with product, design, or analytics teams. Highlight your communication skills and ability to foster productive relationships that enhance project outcomes.

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What tools have you used for managing push notification campaigns?

Mention specific tools like OneSignal or Firebase, discussing how they helped you manage and optimize campaigns. Share your experiences in adjusting strategies based on performance data from these tools.

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Can you give an example of a successful A/B test you conducted?

Describe the A/B test setup, the hypothesis you aimed to prove, the metrics you tracked, and the outcome. Showcase your analytical mindset and how testing informed your decisions in future campaigns.

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How do you stay up-to-date with current lifecycle marketing trends?

Share your strategies for keeping informed about industry trends, including attending webinars, reading industry publications, or being part of professional networks. Emphasize how this knowledge informs your marketing strategies.

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What challenges have you faced in lifecycle marketing, and how did you overcome them?

Provide a specific example of a challenge you encountered, detailing the situation, your approach to resolving it, and the positive results that followed. This will demonstrate your problem-solving skills and resilience.

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How do you ensure customer segmentation is accurate and effective?

Explain your process for analyzing customer data to create segments. Focus on the methodologies you use, such as behavioral analysis or demographic criteria, to ensure your marketing efforts are well-targeted.

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What role does data analysis play in your marketing decisions?

Discuss how you leverage data analysis to inform every aspect of your marketing strategy, from campaign design to performance monitoring. Provide examples of data-driven decisions you’ve made in the past.

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Full-time, remote
DATE POSTED
November 28, 2024

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