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Senior Product Manager

 
Senior Product Manager, Reporting and Analytics
As the Senior Product Manager, Reporting and Analytics, you will own the customer-facing website and digital marketing reporting product and will be responsible for best-in-class reporting that provides insights that drive action. You will drive the research, design, and build of dashboards and drill-down reporting of metrics, KPIs and results for our dealers. Critical to success is the ability to transform raw data into visually appealing and informative reports and dashboards including the ability to organize a variety of reports into workspaces that allow users to quickly access reporting to address their most pressing questions. Dashboard and reporting usability is a top priority (maintaining version control, standardized templates, style guides and consistency). 
Here is more of what you’ll get to do: 
  • Own the product vision, strategy and roadmap. 
  • Through customer and stakeholder interviews, deeply understand their problems and create prioritized product requirements that address them. 
  • Transform data into useful information and insights tailored to customer needs through storyboarding and data visualization. 
  • Develop and test product concepts and ideas across customer segments. 
  • Oversee the work of cross-functional teams including marketing, product development, and technical groups to drive product vision, define product requirements, and manage products. 
  • Ensure dependencies are accounted for during the planning process. 
  • Build, prioritize, and maintain the team backlog for sprint planning. 
  • Actively participate in the development process and bring clarity to the team’s work. 
  • Implement best practices in application architecture, security, and performance to ensure reliable and scalable solutions. 
  • Develop documentation, user guides, and training materials to support end-users and ensure smooth adoption. 
  • Plan and lead successful product launches. 
  • Develop tactical plans to support successful adoption.  
  • Measure effectiveness through clearly defined results, not quantity of stories delivered. 
  • Monitor product usage and user feedback to inform future development. 
  • Provide technical guidance and support to other team members, including debugging, troubleshooting, and deployment assistance. 
  • Stay up to date on industry best practices and emerging trends in data reporting and analytics. 
You’ll thrive in this role if you have:
  • 5+ years of experience in product management. 
  • 2+ years of professional data visualization, reporting automation, and analysis experience. 
  • Experience creating interactive reports and dashboards with different visual elements. 
  • Familiarity working with raw data, improving its quality, understanding its meaning, and using it to create reports and dashboards that tell a story. 
  • Strong data background related to digital marketing ROI. 
  • Familiarity with querying data, data modeling, and data visualization best practices. 
  • Strong analytical and critical thinking skills including how to turn raw data into meaningful information. 
  • Proven ability to influence cross-functional teams without formal authority, and to work effectively with customers, development, operations, and sales. 
  • Ability to communicate technical information effectively and concisely to audiences with varying levels of domain knowledge. 
  • Solid internal and customer engagement skills. 
  • Attention to detail, comfort with ambiguity. and ability to adapt to ongoing change. 
  • Rapid and data-driven decision-maker. 
  • Strong internal motivation with a great work ethic.  
  • Experience developing software using SCRUM or other Agile methodologies. 
  • Success in executing product strategy in a SaaS business. 
  • Excellent written and verbal communication skills. 
  • Ability to travel 15%. 
Does this position sound like something you would enjoy and be successful at, but you’re not sure you have the exact qualifications to be considered? While our job descriptions are an outline for the type of candidate we’re looking for, it is not a checklist. We encourage you to apply! 

This role is not open to candidates located in Colorado, Connecticut, California, Maryland, Nevada, New York, Rhode Island, or Washington. 
Who we are:
LeadVenture is the market-leading SaaS provider of digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 12 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. Our family of brands includes Dealer Spike, Dealer Car Search, Frazer, Net Driven, Direct Communications, Inc. (DCi), Powersports Support, Level 5, PSM Marketing, Monroney Labels, and Interact RV. We are an international company with offices located in the United States, Mexico (Juniper Data Center), Belize (Dealer Spike Belize), India and The Netherlands. Together, we are LeadVenture.
LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture employees to perform their job duties may result in discipline up to and including discharge.
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What You Should Know About Senior Product Manager, LeadVenture

Are you ready to take your product management career to the next level? At LeadVenture, we are searching for a passionate and skilled Senior Product Manager, Reporting and Analytics to join our dynamic team. In this exciting role, you will have the opportunity to own our customer-facing website and digital marketing reporting products, shaping the way we present data insights to our users. You will be responsible for creating best-in-class dashboards and converting raw data into visually appealing reports that drive actionable decisions for our dealers. Your expertise in understanding customer needs through interviews and research will play a key role in defining our product vision and roadmap. As a Senior Product Manager, you will coordinate with cross-functional teams, ensuring that every development aligns with the overall company strategy. You will thrive on creating exceptional product concepts that resonate with customers while managing requirements, backlogs, and successful product launches. Strong analytical skills are a must, as you will monitor product usage and gather user feedback to guide future enhancements. Join a company that values innovation and collaboration, and be part of a team that is dedicated to providing cutting-edge solutions for the digital retailing industry. If you're driven, data-focused, and ready to make an impact, LeadVenture wants to meet you!

Frequently Asked Questions (FAQs) for Senior Product Manager Role at LeadVenture
What does a Senior Product Manager, Reporting and Analytics do at LeadVenture?

A Senior Product Manager, Reporting and Analytics at LeadVenture plays a crucial role in shaping our customer-facing website and digital marketing reporting products. They are responsible for defining product vision, creating dashboards, and converting raw data into insightful reports that drive decisions for dealers.

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What qualifications are needed for the Senior Product Manager, Reporting and Analytics position?

To be considered for the Senior Product Manager, Reporting and Analytics role at LeadVenture, candidates should have 5+ years of product management experience, strong data visualization skills, and familiarity with digital marketing ROI. Ability to work cross-functionally and communicate effectively is key.

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What skills are essential for a Senior Product Manager, Reporting and Analytics at LeadVenture?

Essential skills for a Senior Product Manager, Reporting and Analytics at LeadVenture include strong analytical thinking, data visualization expertise, excellent communication skills, and the ability to influence cross-functional teams. Familiarity with Agile methodologies is also beneficial.

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How does LeadVenture support professional development for a Senior Product Manager?

LeadVenture promotes professional growth by encouraging continuous learning and development. The Senior Product Manager, Reporting and Analytics can expect access to training, workshops, and conferences to stay updated on industry best practices and trends.

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What kind of projects will a Senior Product Manager, Reporting and Analytics work on at LeadVenture?

At LeadVenture, a Senior Product Manager, Reporting and Analytics will work on projects aimed at improving reporting products, engaging with stakeholders to understand pain points, and implementing features that enhance data interpretation and usability.

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What benefits does LeadVenture offer to Senior Product Managers?

Senior Product Managers at LeadVenture enjoy a comprehensive benefits package, which includes competitive salaries, health insurance, opportunities for professional development, and a collaborative team environment that values innovation and work-life balance.

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How does the Senior Product Manager contribute to LeadVenture’s overall strategy?

The Senior Product Manager, Reporting and Analytics at LeadVenture contributes to the company's strategy by aligning product development with customer needs, ensuring that the reporting solutions effectively support the company’s digital marketing and eCommerce initiatives.

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Common Interview Questions for Senior Product Manager
Can you describe your experience with data visualization?

When answering this question, highlight specific tools you have used for data visualization, projects you have completed, and how your visual reports helped stakeholders make informed decisions. Be sure to emphasize your understanding of what constitutes effective data storytelling.

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How do you prioritize features for a product roadmap?

Discuss your approach to gathering customer feedback and analyzing market trends. Explain how you weigh priorities based on user impact, business goals, and resource availability, ensuring that you're highlighting your analytical skills and strategic thinking.

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Describe a time when you had to influence a cross-functional team.

Give a concrete example that showcases your ability to communicate and persuade team members with varying perspectives. Emphasize your collaborative approach and how you managed to gain buy-in for a crucial product decision.

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What is your methodology for conducting user interviews?

Outline your process for preparing and conducting interviews, including how you develop questions and engage users to elicit meaningful insights. Mention how you incorporate feedback into product development.

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How would you measure the success of a reporting product?

Discuss key performance indicators (KPIs) that relate to user engagement, data accuracy, and the impact of the reporting tools on business outcomes. Explain how continuous monitoring and adjustment can improve product performance.

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What challenges have you faced in product management, and how did you overcome them?

Share a specific challenge related to product development or team dynamics. Focus on the steps you took to address the issue, including communication strategies and adjustments in project management.

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How do you ensure that your reporting solutions remain user-friendly?

Talk about incorporating user feedback, conducting usability testing, and continuously refining the product based on user interaction data to ensure that the dashboard and reports are intuitive and valuable.

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What tools do you use for product management and what do you like about them?

List specific tools you use for different aspects of product management such as project tracking, data visualization, or user feedback. Explain how these tools improve your workflow and facilitate collaboration.

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Can you explain how you would approach creating a new dashboard for users?

Detail the steps you would take from understanding user requirements, designing the interface, implementing data sources, and the testing process. Highlight your emphasis on aligning the dashboard functionalities with user needs.

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What role does market research play in your product management process?

Emphasize the importance of thorough market research in identifying user needs and competitive landscape. Discuss how you integrate findings from market analysis into your product strategies.

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