Customer Marketing Lead (US Remote)

We are a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. More than 180 health systems and over 1,000 hospitals and centers across 49 states rely on our award-winning products to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $300 million from top-tier investors such as Bain Capital, Insight Partners, and Goldman Sachs. We have been named among the top 100 AI companies in the world.

Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, LA, MA, MD, ME, MI, MO, MT, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WV. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.

LeanTaaS is seeking an experienced professional to join our growing team. In this role, you'll be responsible for creating/documenting customer success stories and implementing customer marketing initiatives that drive awareness, consideration, purchase, adoption, retention, and advocacy across our entire portfolio of healthcare optimization solutions.

This role is a crucial position on our Marketing team and it presents an exceptional opportunity for a driven individual to grow professionally with a fast-growing, well-funded AI-powered health tech startup. The Customer Marketing lead will own the process of finding, cultivating, and promoting customer success stories across our portfolio in multiple channels, showcasing the outcomes of our solutions through our customer’s voices. This role requires a deep understanding of our customers' experiences, challenges, and successes to craft compelling narratives that resonate with prospects and support our go-to-market strategy. The Customer Marketing lead must work cross-functionally, collaborating closely with Marketing, Customer Success, Implementation, Product Marketing, and Product Operations teams to unify our customer-centric messaging and initiatives.

Your responsibilities will include working closely with customer-facing teams to manage the calendar of customer stories across products, ensuring that customer presentations, webinars, case studies, and testimonials are aligned with our product launches and marketing initiatives. The lead will develop and execute a comprehensive customer marketing plan that amplifies these stories across various channels, supporting our Business Development Representatives and Sales team. This role will be instrumental in supporting demand generation activities by providing authentic customer voices and experiences. This role will focus heavily on managing customer participation in marketing events such as webinars, trade shows, and our semi-annual Transform events, ensuring the seamless execution of customer presentations.

The successful candidate must be a strategic thinker with strong interpersonal skills, capable of building relationships both internally and with customers. They should be flexible, self-sufficient, and a hands-on doer who can navigate complex organizational dynamics. Most importantly, they must be passionate about healthcare and driven to showcase how our solutions are making a tangible difference in the industry.

• Own the process of identifying and managing customer speakers for events like webinars, trade shows, and Transform events
• Maintain and manage a calendar of customer stories and presentations across products, ensuring content reuse and strategic deployment across marketing channels
• Collaborate with the Product Marketing Managers to ensure alignment to the position and message for the enterprise, each product, and launch of new capabilities and products
• Be a partner to the Implementation and Customer Success teams, developing relationships with key customer advocates as part of this partnership
• Create and manage a robust customer advocacy program, including speaking opportunities, case studies, testimonials, peer-reviewed journals, and thought leadership blogs
• Plan and execute customer-focused events, including user group meetings and advisory boards, in partnership with the Implementation and Customer Success teams
• Develop and execute a comprehensive customer marketing strategy aligned with our product portfolio and business goals
• Measure and report on the impact of customer marketing initiatives on business outcomes

• Bachelor's degree in Marketing, Communications, or related field
• Experience in customer marketing, in B2B SaaS, or healthcare technology
• Experience in marketing, communications, customer success, or sales roles
• Strong storytelling abilities and excellent written and verbal communication skills
• Proven track record of developing successful customer marketing programs
• Experience managing cross-functional collaboration and customer story creation across multiple channels (e.g., webinars, case studies, presentations, etc.)
• Ability to work cross-functionally across the organization and with customers, including working with senior executives and managing high-profile customer relationships
• Ability to translate complex technical concepts into compelling customer stories
• Ability to handle the logistics of managing customer participation in events and ensuring seamless execution
• Proficiency in creating polished, professional presentations using PowerPoint and Google Slides, with attention to detail in design and content alignment 
• Excellent interpersonal skills 
• Customer First mentality

• Self-motivated with the ability to work independently and take initiative
• Adept at learning on the fly and quickly adapting to new information and situations
• Comfortable working through ambiguity and finding creative solutions to complex problems
• Flexible and resilient in a fast-paced, evolving environment

• Experience marketing AI-based analytics or optimization solutions
• Knowledge of hospital operations and workflows
• Familiarity with healthcare IT landscape, including EHR systems

• Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!
• Competitive compensation package that includes base salary, target bonus, and stock options
• 401(k) Match
• Comprehensive healthcare benefits
• Generous Paid Time Off and Parental Leave
• Monthly reimbursement for Skill Building 
• Monthly reimbursement for Wellness, Transportation, and/or Home Office
• Education Reimbursement for select courses/programs

Vaccination policy

We have an obligation to protect our employees, our customers, and the patients of our customers. Therefore, COVID-19 vaccination is required to work from the office, attend in-person company events, or to travel on behalf of the company.

Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

LeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to accommodations@leantaas.com. LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.