Product Marketing Manager (d/f/m)

What is Leapsome?

Leapsome is the all-in-one platform for People Enablement. We combine tools for goals & OKR management, performance reviews and 360s, employee engagement surveys, continuous feedback, team and 1:1 meetings, and fair compensation and promotion management into an easy-to-use, customizable platform.

At Leapsome, we want work to be the best it can be for everyone. That’s why we help companies create environments where people can achieve goals, learn and grow together, and build authentic relationships — our purpose is to make work fulfilling for everyone!

CEOs and HR/People Operations teams in international, forward-thinking companies like Spotify, monday.com, Unity, Workato, Bolt, and Northvolt choose Leapsome to drive employee development, productivity, and engagement. Forbes magazine listed Leapsome as one of the 100 most innovative startups in Germany and G2 as the #2 Software Company in Germany.

After successfully bootstrapping to more than 1,500 customers, Leapsome raised US$60 million in Series A Funding led by Insight Partners in March 2022. The funding allows us to further invest in developing our intelligent people enablement platform, create an even stronger employee experience, and expand in the US market - which we did in November 2022. It is a very exciting time to join Leapsome!

Your Opportunity

We are seeking a highly motivated and results-oriented Product Marketing Manager to join our growing product marketing team and join our Brand & Product Marketing team. As the Product Marketing Manager, you will have a unique and diverse role spanning product, research, and customer marketing initiatives. You will play a pivotal role in developing and executing marketing strategies that drive product adoption and revenue growth in our key markets while driving global product launches and campaigns. You will also be responsible for localizing our messaging and content to specific audiences: industry, segment, and personas. 

What is your job?

Strategic Planning and Execution

• Develop and execute comprehensive product marketing plans and go-to-market strategies for new and existing software products for key markets - US and EMEA.

• Collaborate with cross-functional teams, including product management, sales, customer success, and demand generation, to align marketing initiatives with business objectives.

• Analyze market trends, customer insights, and competitive landscape to inform product positioning, messaging, and differentiation.

• Assist in pricing and packaging initiatives in collaboration with our Strategy team

Collateral Development and Messaging

• Craft compelling and tailored messaging and value propositions that resonate with the US and EMEA markets and effectively communicate differentiation.

• Drive global product launches including messaging, content, and campaigns in collaboration with the demand generation and enablement teams.

• Develop content for blog posts, webinars, solution briefs, sales decks, and product videos

Customer Marketing

• Support customer marketing efforts in collaboration with the Customer Success team

• Support running an impactful Customer Advisory Board, making sure we are driving the right customer insights.

• Identify opportunities for customers to participate in webinars, review sites like G2, conferences, and industry events to showcase their success with our products.

• Drive cross-sell campaigns to drive incremental revenue from existing customers through channels such as email, webinars, social media, and our People over Perks Community.

• Scale and promote customer advocacy efforts by identifying and driving customer evidence collection: customer case studies, win stories, and testimonials

Market Research

• Conduct research and analysis to be able to localize personas, pain points, and messaging to drive deeper engagement and shape product marketing strategies.

• Stay up-to-date with the HR B2B SaaS landscape, and product marketing best practices to drive innovation and optimize marketing efforts.

Reporting and Collaboration

• Define and track KPIs to measure the success and impact of localized product marketing efforts

• Collaborate effectively with cross-functional teams, including marketing, sales, enablement, product, and customer success in the US and Europe.

Who are we looking for?

• Bachelor’s degree in marketing, business, or a related field.

• 5+ years of experience in B2B SaaS product and/or partner marketing, with a proven track record of success in developing compelling messaging and programs for Europe and North America

• Proven experience working cross-functionally with customer success, sales, and demand generation teams.

• Ability to work independently and take ownership of multiple projects in parallel from start to finish, managing several priorities and meeting deadlines.

• Strong interpersonal skills and the ability to build relationships and influence stakeholders at all levels of the organization.

• Strong analytical skills with the ability to effectively interpret data and feedback.

• Exceptional communication and interpersonal skills to build rapport, foster collaboration, and effectively represent Leapsome to partners and customers.

• Creative problem-solving and storytelling abilities to craft compelling narratives that highlight customer success and drive brand awareness

Benefits at Leapsome

• Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025

• Impact: Contribute to making work fulfilling for more than two million people by 2025

• Teammates: Join a diverse and international team of talented, smart, and kind people

• Feedback and recognition: We value feedback exchange and celebrating successes — big and small

• Hybrid model: Enjoy our hybrid model by working from home or in our offices in the heart of Berlin, Germany

• Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year

• Learning and Development: Develop your skills with a yearly development budget of €2,000 and access to Good Habitz platform

• Vacation: Take 30 vacation days every year plus public holidays

• Health & Wellness: Stay active and healthy with a free Urban Sports Club membership and Oliva subscription

• Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness

• Work-from-home stipend: Receive a one-time work-from-home stipend of €1,000

• Monthly team activities: Have fun at monthly team activities like kayaking, laser tag, and game nights

• Competitive pay and pre-IPO equity package

Leapsome’s values

We stay true to our values in everything we do at Leapsome. 

• Seek impact — What brought us together is the desire to make work fulfilling for everyone. We’re like-minded in that we seek out and hold ourselves accountable for the impact we want to have in this world.

• Listen & learn — We thoroughly and genuinely seek understanding. It helps us to constantly grow together and learn from each other as well as from our customers and partners.

• Challenge the status quo — We regularly challenge ourselves. We don’t walk the beaten path just because everyone else does. Instead, we reflect and seek out better ways.

• Take ownership & pursue excellence — We’re a group of smart and dedicated people, and we trust each other to truly own our work. We’re not afraid of high expectations as we strive for excellence.

• Be honest & transparent — We’re honest and transparent with each other and ourselves. We want to get to the core of it, always. We trust each other to handle all shared information with care.

• Be kind & humble — We are more than just colleagues — we genuinely care for each other. We give each team member the appreciation they deserve and the support they need. We have no interest in serving our own ego.
  
  

Excited to be part of Leapsome? 😊

Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙

A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you?

We look forward to getting to know you!

You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ Glassdoor ✨✨✨ Kununu✨✨✨

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.


Help us make work fulfilling for everyone!

At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together.

Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive.

Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace!