Communications & Marketing Manager

Location: Dunn Loring Description ... Leidos has an exciting career opportunity for a Communications & Marketing Manager on the corporate Communications & Marketing team. The successful candidate will report to the Sector Communications Director and will work closely with senior executives, subject matter experts, and functional teams to develop and implement communications and marketing strategies that help grow Leidos’ business, foster employee engagement, and advance Leidos’ brand in key markets. The Communications Manager will act as the main functional point of contact for one or more Leidos Business Areas (BA), developing, prioritizing, and executing all communications strategies and tactics, including executive communications, traditional and digital marketing, media relations, employee communications, and strategic communications. The successful candidate will have a broad communication skillset, demonstrate initiative and resourcefulness, be a problem solver, and be a strong writer. The successful candidate will be able to easily prioritize and balance multiple simultaneous projects with agility and flexibility. The ability to understand technical information and summarize complex topics for a broad audience is important. Proven ability to work with and support senior executives and technical experts, both independently and in team settings, is also key. The ideal candidate will reside in the Washington, D.C. metro area and work out of our global headquarters in Reston, Va. location on a regular basis. Preference will be given to local candidates. Primary Responsibilities . Develop and implement communications and marketing strategies aligned to BA growth objectives that strengthen Leidos’ position in key markets. Plan, execute, and manage internal and external-facing campaigns in support of growth initiatives. Develop and oversee the execution of multi-channel marketing campaigns that include digital advertising, SEO/SEM, email marketing, content marketing, and social media strategies to enhance brand visibility and lead generation. Collaborate with senior executives on an executive communications plan and supporting material, including employee messages, talking points, presentations, speeches, etc. Ensure key capabilities are marketed effectively to deliver awareness and growth. Ensure the correct positioning in our key market-facing materials including website, press releases, white papers, sales materials, trade shows, and social media. Foster strong collaborative relationships across different departments such as Growth, Branding, Creative, Digital, Enterprise, and External Communications to ensure consistent messaging and leverage insights from these areas for better communication strategies. Work collaboratively with the marketing team to align communication strategies with broader marketing objectives, ensuring a unified approach to market penetration and brand consistency. Responsible for achieving specific marketing targets related to customer acquisition, engagement, and retention as well as tracking marketing campaign ROI and adjusting strategies accordingly. Identify and develop core capability positioning and messaging that uniquely differentiates Leidos services, clearly communicates customer benefits, and highlights our competitive advantage. Draft press releases, campaign materials, social media posts, and other deliverables and work with appropriate functional teams to finalize and post to the correct channel. Support key trade shows by developing messaging and marketing content and collateral, drafting social media posts, writing pre- and post-show emails, among other duties. Coordinate with Sector Communications Director and appropriate organization leaders on company and sector-wide initiatives. Engage with Growth and Strategy teams to better understand customer needs, competitive offerings and positions, market trends, and competitive strengths, weaknesses, and opportunities. Prepare and implement communication strategies for potential crises or negative publicity, ensuring quick and effective responses to protect and uphold the company’s reputation. Engage the growing workforce through consistent and compelling internal communications initiatives. Manage select intranet pages to include content development and posting, executive blogs, internal stories and pictures to drive employee engagement, as required. Act as a brand champion for Leidos, ensuring our brand standards are maintained across all internal and external touchpoints. Basic Qualifications. Candidates must demonstrate significant experience in developing and executing marketing strategies, with a strong understanding of digital marketing tools, market segmentation, and analytics to drive campaign effectiveness and ROI. Experience in B2B marketing, especially in the tech or government sectors, is highly desirable. Bachelor’s degree (preferably in Communications, English, Public Relations, Marketing, Business, or Management) and 12-15 years of…