Marketing, Acquisition Specialist

Lendi Group is the group born out of the merger of Aussie Home Loans and Lendi. As a Group we operate a multi-brand strategy across Aussie Home Loans and Lendi, pulling together a truly personalised home loans experience for the Australian audience that balances both human support and smart technology.  

We’re revolutionising the industry with best-in-class technology and a suite of tools that takes the hard work out of home loans – for our Customers and Brokers alike.

At Lendi Group we value work life balance. Our flex-first policy enables our team members to choose how they do their best work; home, office, or flex!

Diversity, Equality, and Inclusion are fundamental to the success of Lendi Group. We’re passionate about fostering an environment where our team members feel valued and supported and we celebrate everyone’s unique identity.

To learn more about life at Lendi Group check out our blog: https://www.lendi.com.au/inspire/category/life-at-lendi/

About the Team

Reporting to and supporting a Performance Manager, you’ll be working with an industry leading in-house Performance team to develop and implement Lendi Group’s acquisition proposition for Customers, brokers, and franchisees, and assist in the rollout of Lendi Group’s digital marketing. 

The role is responsible for developing integrated campaigns and delivering against Lendi Group’s business objectives, while ensuring Customers are at the centre of our activities.  

You’ll act as champion of digital marketing for both Lendi Group’s Brokers and Customers, driving online leads and engagement through paid channels such as Search, Social, Display, Video and Partnerships. 

Additionally, you will collaborate with internal Marketing teams (e.g. Creative, UX, Customer Journeys and Brand) to bring new acquisition ideas to market. 

• Assist the development & execution of integrated marketing campaigns to deliver against the Marketing & Business objectives 
• Ideate new acquisition opportunities to test & scale with the assistance of the wider internal teams 
• Manage digital activity within the respective platforms such as Google Ads, Meta, TikTok and LinkedIn Ads Manger, Digital Partnerships and others 
• Assist in management of digital partnerships (paid links, eDM’s, content) 
• Utilise internal analytics (Google Analytics / Salesforce) tools to identify key areas of opportunity across the acquisition portfolio 
• Drive digital integration across all marketing activities including reporting & optimisation 
• Provide ongoing support of national advertising media plans across offline & online media 
• Work closely with state based Marketing Managers to support regional marketing programs delivering state & regional acquisition targets   
• Budget management, including budgeting, requisitioning & invoicing  
• Ensure brand consistency, integrity & a consistent approach across all marketing communications 
• Ensure all marketing meets legal, statutory, internal audit & compliance standards 
• Develop & maintain strong working relationships with key internal interfaces, marketing suppliers, agencies, media partners  
• Assist in reporting Performance outcomes to the Strategic Acquisitions Lead for circulation to the wider company. 

• 1-3 years Digital Marketing experience or equivalent 
• Experience with Google Ads is essential 
• Proven digital marketing campaign strategic thinking, project management and accurate reporting of results 
• Ability to proactively identify risks and communicate effectively to your Performance Manager 
• Work collaboratively with other Business Units and team members 
• Programmatic experience with DV360 is preferred  

• We’re Flex First which means we’ve fully embraced flexible working from home and have metropolitan city offices for those who do want to work from the office.
• We offer extended Paid Parental Leave: we celebrate our growing Lendi Group family with up to 26 weeks leave for primary carers and up to 4 weeks for secondary carers. 
• An additional week’s Loyalty Leave each year after reaching 3 years’ service. 

We are a people-first company that invests in initiatives to promote a healthy work environment, such as offering an Employee Assistance Program and social groups such as our industry-leading Women in Technology group.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

Lendi Group is a 2024 Circle Back Initiative Employer; we value a positive candidate experience and commit to respond to every applicant. Once we have received your application, we will reach out to you via email.

Feeling like you don’t meet all the skills listed? That’s ok; we are always on the lookout for different skills, experience, and qualities and so we’d still like to hear from you.

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