Product Marketing internship/ Apprenticeship

🤓 Lengow, an intelligent and automated e-commerce platform :

Since 2009, Lengow has been the indispensable e-commerce platform for multi-channel expansion in the European market: marketplaces, price comparison websites, affiliate marketing, display ad retargeting, social media, etc.

Purpose of the internship:

We are seeking a dynamic and motivated Product Marketing Intern to join our growing team. You will be working with Yiguo Zhang, Product Marketing Manager, on projects that stand at the intersection of various teams across the company: Product Management, Marketing, Sales, and Customer Services. 

Product Marketing at Lengow takes on a wide range of responsibilities, from understanding the market, to devising go-to-market strategies, and conveying the value of our products to the right audience. 

⌨️ Your main tasks would include (but not limited to):

Market Intelligence & Customer Research: 

• Monitor news in the e-commerce space, regarding our target industries, latest commercial and technological trends, and share the knowledge with internal teams
• Conduct research to better understand our customer needs and use cases of our products in their work
• Research competitor products and monitor competitor moves

Product go-to-market communications:

• Work closely with R&D teams to monitor any upcoming changes in our products, and devise the right go-to-market strategies for each product update
• Create content to inform our customers and prospects about product updates, such as copywriting, making graphics or mini demo videos to demonstrate features when needed, etc.
• Launch communication campaigns timely on relevant channels, including emailing, in-app notifications, webpage updates, and periodical newsletters

Development of product marketing collaterals

• Collaborate with marketing and partnership teams to develop appropriate product-related content to drive brand awareness and demand generation
• Support in crafting customer-facing content to drive product adoption and usage, such as product tours, use cases, data activation guides, training videos
• Support in creating sales enablement collaterals, such as product sheets, battlecards, demos,  and ensure sales reps are equipped with the necessary knowledge and resources to effectively sell our products

Hiring Process :

• Interview with hiring manager to understand your motivations and ensure mutual fit
• Assignment to be done at home
• Interview to present your assignment and further discussions
• Reference check and internship agreement

🏹 We are looking for someone with the following experiences and skills:

• Bachelor's or Master's education in business, marketing, technology, data or related fields
• Excellent speaking and writing skills in English required, and French highly preferred. Additional proficiency in German, Italian and Spanish is also appreciated.
• You’ve gained at least 1 year of  relevant experiences (previous internship or work), and you are looking for an end-of-study internship with intention to evolve into full-time employment 
• Previous experience in the technology/software industry, ideally B2B SaaS, is required
• Previous experience in the e-commerce industry is highly valued
• You are familiar with technology, software, and data related topics, with the ability to quickly comprehend technical subjects, interpret them with a customer value-oriented point of view, and produce engaging content accordingly
• Excellent interpersonal and collaboration skills are required to work with cross-functional teams
• Being highly organized, detail-conscious, and have ownership mindset in order to driven projects autonomously

✨ Joining Lengow is also an opportunity to benefit from many advantages :

• Ticket restaurant 8 euros by day
• Malakoff Humanis Private insurance & Prevoyance.
• Hybrid remote policy
• Flexible hours
• Bike mileage allowances or 50% of transportation tickets.
• Remote allowances
• Professional events (Devoxx, Meetup ...) and regular internal events.