CRM Team Manager - UK and Ireland Market

ABOUT THE ROLE

Want to join one of the most exciting brands of the last 20 years? Work on campaigns spanning sports, casino, Premier League football partners, BetMGM Premier League Darts, talkSPORT, and UK broadcasters? If you're passionate and driven to help BetMGM thrive, we’re looking for a Lead CRM Manager to be a key part of our CRM team!

As the CRM Lead for Live CRM for BetMGM UK, you will play a crucial role in driving customer engagement and loyalty through dynamic push notifications across all verticals. Your focus will be on optimising the customer experience during key events and promotions, leveraging timely communications to enhance player retention and excitement. You will be instrumental in shaping and executing our Live CRM strategies, identifying opportunities for innovation, and delivering impactful results that resonate with our diverse player base.
 

YOU WILL BE RESPONSIBLE FOR:

●         Own the creation and implementation of data-driven Live CRM strategies to enhance customer engagement through real-time communications during key events across all verticals.

●         Optimise push notification campaigns to improve player experience and drive commercial success across various gaming offerings.

●         Lead data analysis to maximise ROI and ROE, using insights to boost player value and engagement in real-time.

●         Utilise customer insights to deliver timely, personalised push notifications that resonate with players across the iGaming industry.

●         Monitor budgets and performance targets for Live CRM initiatives, ensuring cost efficiency and driving actions to exceed objectives.

●         Design and execute automated customer journeys for live events and promotions, refining segmentation for optimal campaign effectiveness and profitability.

●         Guide and train CRM Managers to foster growth and expertise within the team.

●         Lead onboarding and training for new team members, equipping them with essential skills for a fast-paced Live CRM environment.

●         Identify improvement opportunities and drive innovation in Live CRM activities to enhance engagement strategies.

●         Share insights across the team to promote a collaborative environment focused on shared success and continuous improvement.

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

●        Leadership & Mentorship Skills: Proven experience leading teams, with a focus on mentoring and developing talent in a collaborative environment.

●        Attention to Detail: A commitment to delivering high-quality, error-free campaigns and a proactive approach to identifying and resolving issues.

●        Excellent Communication: Strong collaboration skills, with the ability to work cross-functionally and align objectives with key stakeholders.

●        Project Management Expertise: Skilled in managing multiple priorities and projects in a fast-paced setting, with a focus on planning, organisation, and execution.

●        Process Improvement Mindset: Strategic thinker with experience in implementing automation tools, process optimisation, and operational efficiency.

●        CRM Systems Knowledge: Solid understanding of CRM platforms, campaign execution, and industry best practices, with a focus on player engagement and retention.

●        Accountability & Compliance: A high level of accountability, with a strong commitment to meeting regulatory requirements and ensuring compliance across all campaigns.

WHO WE ARE
At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 1800 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 16 offices worldwide.

BENEFITS

●        Hybrid work policy

●        4 weeks of Workation (T&C apply)

●        28 days paid leave + public/bank holidays in England

●        Matched pension contributions up to 6%

●        BUPA healthcare which covers pre-existing conditions plus a cash-back plan to support with dental, optical & other treatments

●        250 GBP  wellness contribution annually  (T&C apply)

●        Free onsite parking and complimentary snacks and drinks. We also serve breakfast on Mondays and lunch on Fridays.

●        Team and office social events throughout the year, which also include a quarterly team budget

●        Enhanced parental leave

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please**