Social Content Creator

QQs: Do you dream in memes? Subconsciously scroll unless you sit on your hands? Born to yap in front of a lens?

Now that we have your attention, here's the scoop: our gifted content creator is moving on to seek adventure out west and we will miss her dearly! Though we can never replace her, we are looking for a hungry, passionate, and optimistic human to script, style, prop, shoot, light, edit, animate, make into gifs, do some motion graphics, design, or whatever it takes to take our social content creation to the next level. You, creative powerhouse, will be crafting engaging and compelling content that captivates audiences from all the platforms, espcially using video. In this role, you’ll work with the Director of Social, Director of Brand Creative, and our awesome team to bring optimism to life across our social channels. Did we mention you'd be working for a manager known for their creativity and positive energy? At Life is Good, both matter a lot. Ready? Read on...

IMPORTANT DETAILS:

• This role is based in our Boston workplace where we share a beautiful space, in person, on Wednesdays and Thursdays
• We ask some important questions during this process. It's our way of handing you the mic so you can tell us your story. Please don't miss that part and take your time answering the questions..
• If you prefer to answer some or all of our questions by sharing a video please do. Creativity is a Superpower!
• A human will read and respond to every application. We know that's not the norm. We save the robots for our operations team

YOUR OBJECTIVE

You bring optimism to life across all the Life is Good social channels through your work. You will concept, design, shoot, edit, light, animate, create gifs, motion graphics, and whatever it takes to elevate our social content.

YOUR JOB

Essential Duties and Responsibilities

• Craft narratives, produce multimedia content, and analyze trends to ensure that our content captures attention and fosters interaction
• Work with internal partners to develop a monthly social content calendar for Life is Good’s social channels –Instagram, TikTok, Facebook, X, Pinterest, YouTube, and more
• Manage social content creation through the entire cycle from conception, scripting, filming, publishing, and performance
• Participate in internal briefings, creative presentations, and creative assessment
• Review and route assets for approval to internal stakeholders, ensuring all content is aligned with the brand guidelines and ladders up to the strategy
• Stay up-to-date on emerging social media trends, news, memes and formats and use this to help inform our unique content strategy
• Help increase engagement with followers and grow the number of followers on platforms
• Leverage social listening data and consumer engagement to optimize current and future campaigns
• Proactively monitor ongoing social and cultural conversations to identify and implement “real time” opportunities to amplify Life is Good’s voice
• Work with Copywriters and Designers to produce and deliver outstanding creative work that works
• Assist in creating time-sensistive topical and reactive content and community responses, then escalate when appropriate
• Deliver expertise on our content library by keeping content updated and relevant, repurposing existing content, identifying content gaps, and recognizing opportunities to expand library to meet sales and marketing needs

Your Experience and Qualifications

• You bring the knowledge gained from your 2+ years prior social media experience at a brand, a digital agency, online publication, or in the marketing-related industry
• You are active on social platforms and know the intended use of each
• You are a storyteller at heart – you know how to connect with audiences and get your point across with impact
• You write and speak clearly, simply, and in the brand voice
• You’re brave and embrace being the face on camera
• You are confident and never shy away from a challenge
• You work well with teams and adapt and figure out how to solve problems on your own
• You have created measurable effective standout content for TikTok, Instagram, Facebook, X, YT Shorts, Snapchat
• You are an expert user of industry tools e.g. Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator)
• You prioritize effectively and get things done in a changing, fast-paced environment
• You work well independently and as part of a team

Your Personal Attributes

• You are a rational optimist
• You learn very quickly and apply what you've learned immediately
• You are naturally organized and detailed-oriented
• You are equal parts creative and analytical
• You are energetic and thrive on helping others succeed
• You accomplish measurable outcomes through outstanding collaboration 
• You have a knack for finding the root cause of complex problems and providing solutions
• You learn and adapt to changing priorities quickly
• You constantly reassess priorities without creating stress or drama for yourself or anyone else
• You are friendly, fun, hardworking, nurturing, courteous, and accessible

YOU'LL KNOW YOU'RE SUCCESSFUL WHEN

• You meet your annual goals
• You are viewed as a cultural leader at Life is Good
• Everyone involved in social projects can effectively collaborate with you and expect excellent and timely results
• The people and teams who rely on your work point to specific ways you have elevated the brand’s social feeds

We are located in the innovative and thriving Fort Point neighborhood. Our community is full of green space, outstanding food, and entertainment options. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) with a match, Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the non-profit cause of your choice) and Family Time. And we have dogs.

You’ll be involved in growing our social mission through The Playmaker Project.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation, or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.