Job details
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Principal Product Marketing Manager - Devices
Life360 is looking for a Principal Product Marketing Manager - Devices to lead strategic go-to-market activities, customer research, and product launches to drive device sales and membership growth.
Skills
- Conjoint analysis
- Customer segmentation
- Positioning and messaging strategies
- Analytical skills
- Customer research
- Communication and collaboration skills
- Problem-solving mindset
- Startup experience preferred
Responsibilities
- Lead customer research to understand user needs and enhance device experience
- Translate insights into actionable product roadmaps and go-to-market strategies
- Craft compelling positioning and messaging, aligning with company mission and brand voice
- Collaborate with cross-functional teams for successful product launches and membership growth
- Drive feature awareness post-launch and collaborate on engagement strategies
- Advocate for a positive customer experience and contribute to continuous improvement
Education
- Bachelor's degree in Marketing, Business, or related field
Benefits
- Competitive pay and benefits
- Medical, dental, vision, life and disability insurance plans
- 401(k) plan with company matching program
- Mental Wellness Program & Employee Assistance Program
- Flexible PTO
- Learning & Development programs
- Equipment, tools, and reimbursement support for a productive remote environment
- Free Life360 Platinum Membership
- Life360 values diversity and inclusivity
To read the complete job description, please click on the ‘Apply’ button
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BENEFITS & PERKS
Dental Insurance
Disability Insurance
Flexible Spending Account (FSA)
Health Savings Account (HSA)
Vision Insurance
Family Medical Leave
Paid Holidays
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
INDUSTRY
TEAM SIZE
LOCATION
SALARY RANGE
$165,000/yr - $235,000/yr
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
May 23, 2024
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