Job details

Lifecycle Marketing Specialist

Podium exists to help local businesses win. Using Podium, local businesses can simplify the way they communicate with their customers—from collecting payments to facilitating online reviews to launching marketing campaigns, and much more.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes’ Next Billion Dollar Startups, Forbes’ Cloud 100, the Inc. 5000, and Fast Company’s World’s Most Innovative Companies.

We look for people who are curious, creative and are willing to do the work to be a little better every day. We also embody our company values in all that we do, which always starts with being Customer Obsessed, followed by Be a Founder, Zero Drama, and Enjoy the Ride. Does that sound like you?

Podium is poised for momentous customer growth. We are looking to hire a Lifecycle Marketing Specialist to help drive the acquisition of new customers, retention and expansion/upsell of new products to our customer base. If you're passionate about driving customer engagement, have a data-driven mindset, and possess a strong understanding of the customer lifecycle, we would love to hear from you. This role reports to the Senior Manager of Lifecycle Marketing.

You Will

Create and execute targeted marketing campaigns across various channels, such as email and SMS, and develop content to engage prospects and customers at different stages of the lifecycle, including acquisition, onboarding, retention, and reactivation.
Utilize marketing automation tools, such as Marketo, to set up and automate customer journeys, trigger-based communications, and personalized messaging, ensuring timely and relevant interactions.
Leverage a deep understanding of the customer journey, their industry, and specific pain points to inform and iterate on campaigns to drive maximum impact.
Track and analyze key metrics and performance indicators to evaluate campaign effectiveness and identify opportunities for optimization. Use A/B testing and data-driven insights to refine marketing strategies.
Collaborate with cross-functional teams to create engaging campaigns aligned with the customer journey.

You Have

2+ years of experience in lifecycle or email marketing, preferably in a B2B or SaaS environment
Familiarity with Salesforce, including the ability to create Salesforce campaigns
A proven track record of building and testing successful email marketing and SMS campaigns, ideally through Marketo, and experience driving impact through optimization.
Experience mapping the customer journey and improving campaign performance through testing and iteration.
An ability to work collaboratively with other teams to develop effective campaigns and execute on them flawlessly
Excellent execution and project management skills. You excel at managing multiple campaigns and priorities simultaneously
Strong analytical skills with experience using data to derive actionable insights
The ability to give and receive feedback in a humble, constructive way
Experience working in a fast-paced environment that requires flexibility, ownership, and focus

Benefits

Open and transparent culture - Checkout this video to see what it’s like to work at Podium
Life insurance, long and short-term disability coverage
Paid maternity and paternity leave
Fertility Benefits
Generous vacation time, plus three 4-day summer holiday weekends
Excellent medical, dental, and vision benefits
401k Plan
Bi-annual swag drops with cool Podium gear and apparel
A stellar HQ (Utah) gym with local professional coaches and classes offered
Onsite HQ (Utah) child care center, subsidized for employees
Additional benefits for fully remote employees

Podium is an equal opportunity employer. Podium provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.