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Business Development Representative

As a Lightcast Business Development Representative, you’ll play a key role in generating new business opportunities for the company and be a part of building a world-class sales development team at a category defining tech company. As the glue between marketing and sales this role is responsible for carrying the baton from inbound marketing leads to sales opportunity as well as contributing to new pipeline generation via outbound efforts. 


Major Responsibilities:
  • Drive interest in Lightcast products by engaging prospective customers through cold calling, emailing, and other outreach channels.
  • Follow up on inbound marketing leads, guiding them through the sales funnel and scheduling discovery calls with Account Executives.
  • Build relationships with prospects to uncover pain points, qualify their interest, and ensure a smooth handoff to the sales team.
  • Provide actionable feedback to enhance the effectiveness and efficiency of the BDR function and overall sales process.
  • Track and report on key metrics, successes, and insights from daily outbound activities.
  • Collaborate across teams to gather and share best practices for messaging and outreach.


Education and Experience:
  • 0–1 years of professional experience in sales, marketing, business development, or a related field.
  • Familiarity with tools such as Salesforce, HubSpot, ZoomInfo, Apollo, and other CRM or prospecting platforms is a strong plus.
  • Exceptional communication, interpersonal, and organizational skills, with proven ability to write, speak, and listen effectively.
  • Willingness to take initiative and contribute to the ongoing development and optimization of the BDR function.
  • A self-starter with the ability to thrive in a fast-paced, hyper-growth environment.
  • Demonstrated ability to learn quickly, adapt to new challenges, and embrace a continuous improvement mindset.
  • Bachelor’s degree in Business, Marketing, Communications, or a related field preferred but not required.


Lightcast is a global leader in labor market insights with headquarters in Moscow (ID) with offices in the United Kingdom, Europe, and India.  We work with partners across six continents to help drive economic prosperity and mobility by providing the insights needed to build and develop our people, our institutions and companies, and our communities. Lightcast is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Lightcast has always been, and always will be, committed to diversity, equity and inclusion. We seek dynamic professionals from all backgrounds to join our teams, and we encourage our employees to bring their authentic, original, and best selves to work.

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CEO of Lightcast
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SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
November 24, 2024

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What You Should Know About Business Development Representative, Lightcast

As a Business Development Representative at Lightcast, you’ll be essential in unleashing new business opportunities within this innovative tech company. Working remotely from anywhere in the United States, you'll bridge the gap between marketing and sales, ensuring that hot leads from our marketing initiatives are expertly transitioned into promising sales opportunities. You'll kick off your day by inspiring interest in our cutting-edge products through cold calls, emails, and various outreach methods. Your role will not only involve following up on inbound leads but also proactively generating new pipelines. Building strong relationships is key—understanding prospects’ pain points and qualifying their interest will enable you to make smooth handoffs to our skilled sales team. Your contributions aren't just about responsibilities; they're about evolving our processes. Each week, you’ll track and report key metrics, offering insights that help us innovate and refine. Collaborating across teams, you’ll gather and share best practices, making your voice heard in shaping our strategy. If you're a self-starter ready to jump into the fast-paced world of business development, this role is designed for you. At Lightcast, we value diversity and creation of an inclusive workplace, where every employee is encouraged to bring their authentic self to work. So if you’re excited to join a global leader in labor market insights, don’t hesitate to apply!

Frequently Asked Questions (FAQs) for Business Development Representative Role at Lightcast
What does a Business Development Representative do at Lightcast?

A Business Development Representative at Lightcast plays a crucial role in generating new business opportunities by connecting marketing leads to the sales team while also spearheading outbound efforts for pipeline generation.

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What skills do I need to be a successful Business Development Representative at Lightcast?

Success as a Business Development Representative at Lightcast requires exceptional communication and interpersonal skills, along with a self-starter attitude, organizational abilities, and a willingness to engage with CRM tools like Salesforce and HubSpot.

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Is previous experience required for the Business Development Representative position at Lightcast?

Lightcast encourages applicants with 0–1 years of experience in sales, marketing, or business development to apply, highlighting that a desire to learn and grow is key over strict experience requirements.

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What are the daily responsibilities of a Business Development Representative at Lightcast?

Daily responsibilities include engaging prospects through various outreach methods, following up with inbound leads, scheduling calls with account executives, and providing feedback for process optimization in the sales cycle.

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What type of company culture can I expect as a Business Development Representative at Lightcast?

Lightcast fosters a supportive company culture committed to diversity, equity, and inclusion, where employees are encouraged to bring their authentic selves and contribute to a dynamic work environment.

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How does the Business Development Representative contribute to Lightcast’s growth?

By generating new leads and successfully qualifying prospects, a Business Development Representative at Lightcast directly contributes to the expansion of the company’s sales pipeline, helping drive overall business growth.

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What opportunities for advancement exist for a Business Development Representative at Lightcast?

Lightcast values professional growth and provides opportunities for advancement, allowing Business Development Representatives to take initiative and potentially move into more senior sales roles as they gain experience.

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Common Interview Questions for Business Development Representative
What strategies will you use to generate leads as a Business Development Representative?

To generate leads effectively, I would leverage a combination of cold calling, email campaigns, and social media outreach, ensuring I tailor my messaging to resonate with each prospect’s unique needs.

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How do you prioritize and manage your time when handling inbound leads?

I prioritize inbound leads based on their engagement level and potential value, using tools like CRM systems to track responses while ensuring timely follow-ups to maximize conversion opportunities.

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Can you explain a situation where you had to overcome a significant objection during a sales pitch?

In a previous role, I encountered a client skeptical about the value of our solution. I listened carefully, addressed their concerns with data-backed insights, and positioned our offering as a solution to their pain points, ultimately securing the sale.

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How do you stay motivated during tough sales periods?

I stay motivated by setting personal goals and focusing on the long-term impact of my efforts. Celebrating small wins and maintaining a positive mindset helps me push through challenging periods.

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What role does feedback play in your approach as a Business Development Representative?

Feedback is crucial in my role; I actively seek it after interactions to learn what resonates with prospects, allowing me to refine my approach and enhance overall effectiveness.

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How do you approach building relationships with potential clients?

I focus on establishing rapport through active listening and understanding their challenges. Building trust and showing genuine interest in helping them often leads to stronger relationships.

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What tools and technologies do you have experience with in business development?

I have experience using CRM tools like Salesforce and HubSpot, which help in managing leads and tracking performance metrics essential for successful business development.

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How would you handle a situation where a lead goes cold?

If a lead goes cold, I’d reach out with a value-driven message, perhaps sharing new insights or resources that genuinely address their needs, to rekindle their interest and re-engage them.

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Describe your ideal sales process from prospecting to closing.

My ideal sales process involves thorough research during prospecting to qualify leads effectively, engaging them through tailored outreach, guiding them through the sales funnel, and maintaining consistent follow-up to close the deal successfully.

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Why do you want to work as a Business Development Representative at Lightcast?

I’m excited about the opportunity at Lightcast because of its commitment to innovation in labor market insights and its inclusive culture, which aligns with my values and career aspirations in business development.

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