Regional Outreach Manager

The Regional Outreach Manager at Lightfully Behavioral Health is responsible for cultivating and managing a portfolio of referral partners within their designated territory. This includes hosting networking and educational events, building and maintaining strong relationships, and effectively communicating the Lightfully brand to external professionals. Additionally, the manager develops strategic outreach plans and collaborates closely with the admissions team to streamline the client admissions process.

To be considered for the Regional Outreach Manager position at Lightfully Behavioral Health, candidates should possess a bachelor’s degree or equivalent experience, along with at least 3 years of relevant experience in outreach or sales, preferably within healthcare. Familiarity with CRM systems, especially Salesforce, is a plus, as well as strong customer service skills and the ability to multitask effectively.

The Regional Outreach Manager plays a critical role in Lightfully’s growth by expanding the network of referral partners, ensuring effective outreach and relationship management, and hosting events that enhance brand visibility. By developing a robust referral portfolio and maximizing local partnerships, this position directly supports the company’s ambitions to provide quality mental health care and expand its footprint in Southern California.

Successful Regional Outreach Managers at Lightfully must possess excellent communication and interpersonal skills to engage effectively with internal teams and external professionals. Strong organizational skills, attention to detail, and proficiency in technology tools like Salesforce are also important. A customer-centric mindset and the ability to present information compellingly will help ensure that they meet the needs of referral partners and clients effectively.

The salary range for the Regional Outreach Manager position at Lightfully Behavioral Health is between $78,010 and $121,217 annually, with eligibility for bonuses. This competitive compensation reflects the value that Lightfully places on finding passionate and talented individuals to drive our mission forward.

In my role as a Regional Outreach Manager, I would prioritize understanding the unique needs and values of each referral partner. This would involve regular communication, attending networking events, and hosting informational sessions to foster open dialogue. Building trust and demonstrating the benefits of working with Lightfully would be my primary focus.

I have extensive experience using Salesforce for managing relationships and tracking outreach efforts. I understand how to input data efficiently, utilize reporting features to analyze performance metrics, and leverage insights for strategic planning to enhance our reach and effectiveness in cultivating referral relationships.

To maximize brand reach, I would develop a targeted outreach strategy that includes mapping key areas for potential partners, conducting market research on local needs, and hosting events to engage community stakeholders. Utilizing social media and relevant local media channels would also be a strategy to raise awareness about Lightfully and its offerings.

I would evaluate the effectiveness of outreach activities by tracking key performance indicators such as the number of new referral partners established, client admissions through those referrals, and overall engagement levels during events. Regularly reviewing data from Salesforce will allow for adjustments and improvements to our strategies.

In my previous role, I often had to adjust my communication style based on the audience, whether I was speaking to healthcare professionals, patients, or community members. For example, when addressing a group of clinicians, I focused on data-driven results and clinical outcomes, while with patients, my communication was more empathetic and centered around their individual experiences.

Networking events are vital for a Regional Outreach Manager as they provide opportunities to create personal connections, showcase our services, and understand the landscape of referral relationships within the community. These events help foster trust and encourage referrals by showcasing the unique benefits of Lightfully's approach to mental health.

I prioritize time management by planning my travel itineraries meticulously, integrating meetings and events into my schedule efficiently, and maintaining a flexible approach. Utilizing digital tools for calendar management helps ensure that I allocate time effectively across various outreach activities while achieving key objectives.

I would approach such a situation with empathy and actively listen to the concerns raised by the referral partner. Open communication is key here. I would work to understand their perspective, address any issues directly, and collaborate with internal teams to make necessary adjustments while rebuilding the partnership through transparency and commitment to high-quality service.

Lightfully stands out due to its commitment to a holistic approach and compassion-driven care. The focus on creating a warm, inclusive environment while employing an innovative clinical model ensures that we not only meet but exceed the expectations of our referral partners and clients, providing exceptional mental health outcomes.

I utilize CRM software like Salesforce to log outreach activities, track referral conversions, and analyze performance data. Generating periodic reports helps assess outreach effectiveness, informing future strategies to enhance engagement and strengthen relationships with referral partners.