Regional Outreach Manager

As a Regional Outreach Manager at Lightfully Behavioral Health, your primary responsibilities revolve around cultivating strong referral relationships within your territory. This includes hosting networking events, managing a portfolio of referral partnerships, communicating effectively with both external and internal professionals, and executing strategic outreach plans to diversify our referral sources. Also, you will work collaboratively with the admissions team to ensure a smooth process for the clients referred to us.

To be considered for the Regional Outreach Manager position at Lightfully Behavioral Health, candidates should have a Bachelor’s degree or relevant experience, with a minimum of 3 years in outreach or sales, preferably within the healthcare sector. Familiarity with CRM systems, particularly Salesforce, is highly valued, along with strong customer service skills and proficiency in various software tools. The ideal candidate will be adept at multitasking and possess exceptional communication abilities.

The Regional Outreach Manager plays a critical role in advancing the mission of Lightfully Behavioral Health by acting as a representative of the brand and promoting the Lightfully clinical and Precision Care Models. By developing new referral relationships and strengthening existing ones within the community, you help ensure more individuals have access to our innovative and compassionate mental health services, thereby fulfilling our commitment to total wellness.

A typical day for a Regional Outreach Manager at Lightfully Behavioral Health may include scheduling meetings with potential referral partners, executing outreach strategies, attending networking events, and managing your regional portfolio in Salesforce. You may also conduct educational seminars for professionals in your area, follow up with referral partners about their clients' admissions, and collaborate closely with the admissions team to support our clients effectively.

As a Regional Outreach Manager, your impact at Lightfully Behavioral Health can be substantial. By successfully building partnerships and increasing referrals, you directly contribute to the growth of quality mental health services in your community. Your efforts can lead to improved patient outcomes while fostering a positive reputation for the organization in your region. Additionally, your work allows you to spread awareness of the importance of mental wellness and compassionate care, leaving a lasting imprint on the community.

When answering this question, highlight your previous outreach roles, focusing on specific strategies you've implemented to build partnerships in the healthcare space. Share success stories that demonstrate your ability to engage with professionals and how these experiences have prepared you for the Regional Outreach Manager position.

Explain your approach to prioritizing outreach by identifying key areas or professionals that align with Lightfully’s goals. Discuss how you'll assess potential referral partners and the metrics you'll use to measure success, ensuring alignment with performance targets.

Discuss various strategies such as hosting networking events, conducting follow-up communications, and personalizing interactions based on each partner's unique needs and interests. Always align your strategies with the Lightfully culture and values to reflect authenticity and care.

Demonstrate your problem-solving skills by sharing specific techniques you've used in the past to address resistance. Explain how you adapt your messaging and approach while emphasizing the benefits of collaboration with Lightfully Behavioral Health.

Mention your experience with CRM systems, particularly Salesforce, and how you've leveraged technology for tracking your outreach activities. Highlight any other tools you've used for networking or communication, underscoring the importance of analytics in your outreach strategy.

Explain your approach to planning events by identifying target audiences, setting objectives, and creating engaging content. Emphasize the importance of post-event follow-ups and how you turn event attendees into lasting referral partners.

Choose a specific partnership to discuss, outlining the steps you took to build it and the outcomes achieved. Highlight measurable impacts, such as increased referrals or enhanced collaboration that ultimately benefited both organizations.

Elaborate on the critical role that effective communication plays in fostering relationships with referral partners. Discuss how you ensure clarity, transparency, and regular updates to build trust and reliability among your colleagues and clients.

Demonstrate your commitment to lifelong learning by discussing sources you use to stay informed, such as industry publications, webinars, and conferences. Highlight how this knowledge enhances your outreach tactics and keeps your strategies relevant.

Reflect on your passion for mental health and how it aligns with Lightfully’s mission. Discuss your admiration for the company's commitment to compassionate care and your desire to contribute to an organization that prioritizes wellness and authentic connections.