VP, Workplace Solutions Marketing

Alternate Locations: Work from Home; Charlotte, NC (North Carolina); Dover, NH (New Hampshire); Fort Wayne, IN (Indiana); Hartford, CT (Connecticut); Omaha, NE (Nebraska); Radnor, PA (Pennsylvania)Work Arrangement:Hybrid/Flexible : Work at home and use the office as appropriate for in-person collaboration.Relocation assistance: is not available for this opportunity.Requisition #: 73466The Role at a GlanceWe are excited to bring on a VP of Marketing for our Workplace Solutions (WPS) business lines, working hybrid out of a key city location or work from home. In this role, you will provide strategic leadership to achieve key business objectives and lead the strategic planning, direction and evaluation of marketing programs & plans that result in measurable business goals & drive market awareness of Lincoln’s products and services for our Group Protection and Retirement Plan products. You will provide thought leadership & oversite to ensure marketing effectiveness and that programs strategically achieve key business objectives of the enterprise.What you'll be doing• Partners & advises executive management & key sr business leaders on strategic new marketing approaches which enhance & maintain the competitive position in the marketplace• Oversees & leads the creation of related complex communications & marketing collateral, that support consistent enterprise core messaging & business goals• Ensures all marketing collateral content is accurate, relevant & consistent in terms of style, quality tone of voice, & which optimizes market awareness of Lincoln’s products &/or services• Builds relationships & partners with executive management and key senior business leaders to determine strategic marketing business goals & ensure all marketing tools, collaterals and programs/plans are in alignment with the business goals and objectives• Establishes, develops, & provides complex performance metrics and benchmarks to track & assess the effectiveness of marketing programs/plans to sr management &/or key senior business leaders• Ensures that all marketing collateral complies with all applicable regulatory requirements and is consistent with Lincoln editorial and branding standards• Maintains knowledge on current and emerging developments/trends, assesses the impact, and collaborates with executive/senior management to incorporate new trends and developments in current and future strategies• Provides training and development opportunities, including stretch assignments, for team members and gives honest and open feedback to aid in the development of talent• Leads complex digital marketing projects from inception to execution including but not limited to: project planning, resource planning, change management and communications planning, managing changes to the project scope• Identify & recommend opportunities to leverage technology to streamline and/or enhance current marketing processes and platform functionality• Establish and maintain a standardized workflow for evaluating new marketing technology solutions ranging from minor to major complexityWhat we’re looking for• 12+ years’ experience in marketing that directly align with the specific responsibilities for this position• 5+ years of management, strategy and influencing senior management/critical stakeholders• 4 year/Bachelors degree or equivalent work experience (4 years of experience in lieu of Bachelors)• Experience in financial services marketing, preferably Group protection and/or retirement products• Strong presentation skills with demonstrated ability to influence at all levels of management through clear, informed and logical discussions/presentations• Demonstrated ability to successfully hire, retain, develop and coach staff via a culture of real-time performance feedback, with ability to build both technical and leadership skills• Demonstrated strong relationship management skills with internal clients (e.g. senior/executive management, peers and colleagues); proven ability to develop creative and collaborative approaches• Advocates effectively, readily command attention and respect in groups as demonstrated by people listening to and getting on board with initiativesApplication DeadlineApplications for this position will be accepted through August 26th, 2024, subject to earlier closure due to applicant volumeWhat’s it like to work here?At Lincoln Financial Group, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.What’s in it for you:• Clearly defined career tracks and job levels, along with associated behaviors for each Lincoln leadership Attribute.• Leadership development and virtual training opportunities• PTO/parental leave• Competitive 401K and employee benefits (https://hrdirectdocs.lfg.com/misc/HR/Recruiting/BenefitsResourcesGuide.pdf)• Free financial counseling, health coaching and employee assistance program• Tuition assistance program• A leadership team that prioritizes your health and well-being; offering a remote work environment and flexible work hybrid situations• Effective productivity/technology tools and trainingThe pay range for this position is $150,100 - $273,300 with anticipated pay for new hires between the minimum and midpoint of the range and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln’s total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln’s standard benefits package.About The CompanyLincoln Financial Group helps people to plan, protect and retire with confidence. As of Dec. 31, 2023, approximately 17 million customers trust our guidance and solutions across four core businesses – annuities, life insurance, group protection and retirement plan services. As of December 31, 2023, the company had $295 billion in end-of-period account balances, net of reinsurance. Headquartered in Radnor, Pa., Lincoln Financial Group is the marketing name for Lincoln National Corporation (NYSE: LNC) and its affiliates. Learn more at LincolnFinancial.com.Lincoln is committed to creating a diverse and inclusive (https://www.lfg.com/public/aboutus/companyoverview/diversityinclusion?audience_page_id=1422918942386) environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Follow us on Facebook (http://www.facebook.com/lincolnfinancialgroup) , X (https://mobile.twitter.com/lincolnfingroup) , LinkedIn (https://www.linkedin.com/company/4307?trkInfo=tas%3Alincoln+financial%2Cidx%3A3-1-3&trk=tyah) , and Instagram (https://www.instagram.com/lincolnfingroup/) . For the latest company news, visit our newsroom (https://www.lincolnfinancial.com/public/aboutus/newsroom) .Be Aware of Fraudulent Recruiting ActivitiesIf you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at fraudhotline@lfg.com if you encounter a recruiter or see a job opportunity that seems suspicious.Additional InformationThis position may be subject to Lincoln’s Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln’s current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial Group are considered property of Lincoln Financial Group and are not subject to payment of agency fees.Lincoln Financial Group (“LFG”) is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, Veteran status, or genetic information. Applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling 260-455-2558.This Employer Participates in E-Verify. See the E-Verify (https://www.e-verify.gov) notices.Este Empleador Participa en E-Verify. Ver el E-Verify (https://www.e-verify.gov/es) avisos.Lincoln Financial Group ("LFG") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information. Opportunities throughout LFG are available to employees and applicants and are evaluated on the basis of job qualifications. We have a drug free work environment and we perform pre-employment substance abuse testing.