Sr. Director, Scaled Growth & Customer Marketing- LinkedIn Talent Solutions (LTS) - job 5 of 5

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from a LinkedIn office on select days and from home, as determined by the business needs of the team.

This role can be based in San Francisco, Sunnyvale or New York.

LinkedIn Talent Solutions supports the talent strategies of some of the world’s most successful companies. Our solutions span Talent Acquisition (LinkedIn Recruiter, Jobs, and Employer Brand products) and employee development (LinkedIn Learning). 

The Scaled Growth & Customer Marketing team is responsible for driving acquisition of new business and usage, retention and account expansion in existing business. The team accomplishes these goals by running digital marketing campaigns via scaled channels, such as paid media, email, and web. The team creates and executes the marketing strategy for these campaigns, determining the right targeting, channels, frequency, messages, and budget allocation to accomplish the business goals. 

This is a highly strategic role, and the successful candidate will be able to demonstrate strong commercial acumen, customer-centricity, creativity, and analytical rigor, as well as excellent communication, influencing and team leadership skills. The ideal candidate has a ‘general manager’ mindset - not just a digital marketing one - and is able to see where this team can have outsized business impact. They aren’t afraid to drive meaningful change and can make tough decisions quickly to adjust to our dynamic market. The candidate also ideally has experience from small business all the way to up to enterprise, working across all stages of the funnel. 

Team & talent is our number one priority at LinkedIn, and we are looking for a leader who is excited to unlock outsized growth. 

Responsibilities include:

• Develop the growth & scaled customer marketing strategy that optimises resources, making clear trade-offs across multiple segments, geographies, and business priorities.

• Lead, motivate and develop team of marketers, building a culture of agility, analytical rigor, creativity, and strong execution 

• Partner with and influence cross-functional teams in integrated marketing, marketing operations, strategic finance, sales and product Lead with expertise and conviction on how best to capture greater growth and achieve our business objectives via scaled, digital marketing 

• Drive efficiencies in our operational processes to maximize output from the team, including adoption of AI or other new tools where relevant in the creative production process 

• Have a comprehensive pulse on dynamics & trends in digital marketing and creative production 

Basic Qualifications:

• 12+ years of relevant marketing experience 

• 5+ years of experience hiring, managing and developing both individual contributors and senior leaders

Preferred Qualifications: 

• Excellent communication and presentation skills, with the ability to synthesize complex ideas into clear insights/implications

• Demonstrated knowledge of digital marketing 

• Ability to build strong cross-functional relationships to influence and drive initiatives forward

• Ability to break down an ambiguous or complex problem, structure a solution and offer recommendations

• Proven track record of developing and executing high impact go-to-market strategies 

• Strong organizational and analytical skills, excellent written and oral communication skills, including experience in business discussions

Suggested Skills: 

• Leadership

• Presentation and Communication skills

• Cross-functional collaboration

LinkedIn is committed to fair and equitable compensation practices.    

The pay range for this role is $202,000 to $316,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.    

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits. 

Equal Opportunity Statement

LinkedIn is committed to diversity in its workforce and is proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is an Affirmative Action and Equal Opportunity Employer as described in our equal opportunity statement here: EEO Statement_2020 - Signed.pdf.

Please reference the following information for more information:  https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf and

 https://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf  for more information.

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Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

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Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.