Sr. Director of Lifecycle Marketing

Responsibilities:

• Develop & Execute Lifecycle Marketing Strategy: 
• Own and lead the development of end-to-end customer lifecycle marketing strategies, focusing on email, retention, cross-sell, upsell, churn reduction, and customer engagement
• Email Marketing: 
• Oversee email marketing campaigns that engage customers throughout their lifecycle, utilizing data-driven segmentation, personalization, and optimization to drive results
• Develop nurture email journeys to drive higher lead conversions across Liquid Web product lines.
• Customer Retention & Loyalty Programs: 
• Design and manage customer retention programs that increase product usage and loyalty, ensuring continuous engagement with the Liquid Web brand
• Churn Reduction Initiatives: 
• Proactively identify and implement strategies to reduce customer churn by analyzing data, identifying pain points and early warning signals for targeted interventions
• Cross-sell & Upsell Initiatives: 
• Implement cross-sell and upsell strategies to drive incremental revenue through relevant product offerings, services, and add-ons
• Maximize revenue potential in the existing customer base
• Customer Portal Development and Growth: 
• Oversee the development and ongoing enhancement of a user-friendly customer portal to provide self-service capabilities
• Collaborate with product and engineering teams to improve the customer portal experience, making it a hub for engagement and marketplace growth opportunities
• Product Growth & Add-on Services: 
• Develop and manage a portfolio of complementary add-on products to enhance the value proposition for existing customers
• Work closely with the product team to identify new features, services, and add-ons that align with customer needs and drive upsell and cross-sell growth
• Data-Driven Decision Making: 
• Leverage customer data and insights to make informed decisions and continuously improve marketing strategies, focusing on customer retention and growth
• Team Leadership: 
• Build and lead a high-performing lifecycle and cross-functional teams, fostering collaboration across departments to meet LCM goals
• Cross-Functional Collaboration: 
• Partner with product, sales, and support teams to ensure a unified approach to customer engagement, retention, and upsell efforts
• Customer Feedback Loop: 
• Establish feedback mechanisms to gather customer insights, ensuring continuous improvement of the customer journey
  

Skills, Competencies, and Qualifications:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field
• 10+ years of experience in lifecycle marketing, retention, email marketing, or related fields, with at least 5 years in a leadership role
• Proven experience in reducing churn, driving growth through email, retention programs, cross-sell, and upsell initiatives
• Strong expertise with CRM and marketing automation tools, including HubSpot and Salesforce.
• Experience working in fast-paced SaaS or tech environments, preferably in hosting or a related industry
• Exceptional leadership and team management skills, with a track record of building and leading high-performing teams
• Strong analytical mindset, with the ability to translate data into actionable insights
• Excellent communication and interpersonal skills, with the ability to work cross-functionally and influence at all levels
• Strong strategic thinking, with the ability to translate business objectives into effective digital strategies
• Demonstrated ability to lead high-impact cross-functional initiatives in a fast-paced, dynamic environment.

Preferred Qualifications:

• Familiarity with customer portal development and product marketing

We Offer:

• Excellent Employer paid Benefits options - Medical, Dental, Vision, Prescription
• Traditional and Roth 401k with company matching
• Fun employer-sponsored events
• A collaborative team culture
• Consistent/set work hours
• Challenging non-redundant daily duties
• A voice in how things get done
• Access to ongoing training

Disclaimer: