Associate Growth Marketing Product Manager

Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being named a Fortune Best Workplace in Technology and a 2022 Glassdoor Best Place to Work, inclusion on the Forbes Cloud 100, and ranking in the top 100 on G2’s 2023 Best Global Software Companies. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.  

Lucid Software is seeking a motivated Associate Growth Product Manager. This role will work closely with the Sr. Growth Product Manager and the paid acquisition team to plan and implement optimization and feature expansion strategies to acquire both end users and qualified leads for Lucid’s suite of products. This role will also collaborate with UX and project management teams to scale Lucid’s web properties. 

Responsibilities

• Work with the digital marketing team to analyze KPI’s and determine areas of opportunity we can leverage to support revenue growth. 
• Partner with Growth and Marketing stakeholders to build and execute an A/B testing roadmap focused on driving incremental activations, revenue, and expansion. 
• Work with acquisition managers to improve media performance via A/B testing and landing page optimization
• Lead readouts on optimization activities to identify areas for improvement and iteration
• Define and communicate feature needs to execution teams, creating test plans and project briefs around performance insights and areas of opportunity. 
• Participate in conversations about website improvements, including audits and growth strategy recommendations.
• Collaborate with other marketing team members (Channel, Product Marketing, etc.) to identify growth opportunities, including campaign development.

Qualifications

• Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred
• 1-3 years of growth marketing or conversion rate optimization experience
• Solid track record of taking action based on data-driven insights;
• Proven attention to detail, can maintain and manage  multiple projects and priorities
• Comfortable with decision making but know when to escalate decisions/issues to management– you lead your own day-to-day and oversee your output and productivity
• Ability to prioritize responsibilities in line with business objectives
• Must be a team player with excellent relationship-building – expect to liaise with multiple departments daily
• Enough familiarity with website architecture to collaborate effectively with an engineer
• Enough familiarity with design concepts to collaborate effectively with UX and brand designers

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