Digital Marketing Manager

Lucid Software is the leader in visual collaboration, helping teams see and build the future from idea to reality. We hold true to our core values: innovation in everything we do, passion & excellence in every area, individual empowerment, initiative and ownership, and teamwork over ego. At Lucid, we value diversity and are dedicated to creating an environment and culture that is respectful and inclusive for everyone. Lucid is a hybrid workplace. We promote a healthy work-life balance by allowing employees to work remotely, from one of our offices, or a combination of the two depending on the needs of the role and team.

Since the company’s founding, Lucid Software has received numerous global and regional recognitions for its products, business, and workplace culture. These include being named a Fortune Best Workplace in Technology and a 2022 Glassdoor Best Place to Work, inclusion on the Forbes Cloud 100, and ranking in the top 100 on G2’s 2023 Best Global Software Companies. Top businesses use our products all around the world, including customers such as Google, GE, and NBC Universal. Our partners include industry leaders such as Google, Atlassian, and Microsoft.  

The Digital Marketing Manager will play a critical role in the overall growth strategy of Lucid, contributing to both self-serve and demand-gen product motions. We are looking for an individual contributor who will help create, implement, and monitor digital marketing campaigns on various paid social platforms, Ideally, this individual is comfortable with large data sets and has an eye for connecting metrics back to core business KPIs. This role reports to the Senior Digital Marketing Manager.

Responsibilities

• Facilitate and execute tasks involved with campaign management; this includes setup/trafficking, monitoring performance/delivery, reporting/analytics, optimization, budgeting, strategic planning, etc.
• Assess new digital advertising channels/tactics viability and oversee execution and expansion
• Work with creative and content teams to develop compelling paid media campaigns relevant to users in different stages of funnels
• Work with conversion rate optimization team to improve media performance via A/B testing, landing page optimization, and target audience honing
• Use funnel analysis and audience segmentation to develop and execute strategic campaigns
• Develop successful campaign bidding strategies and effective campaign management to hit target KPIs and metrics
• Improve advertising spend efficacy across multiple languages, global regions, and channels
• Manage strategy and execution of digital advertising tactics responsible for self-serve customer acquisition and assist in demand/lead generation activities

Requirements

• Bachelors (B.A. or B.S.) from a four-year college or equivalent – marketing or related degree preferred
• 4+ years of proven expertise designing/developing successful B2B and/or B2C digital media campaigns (PLG experience is a plus)
• Experience managing complex multi-million-dollar media budgets with an emphasis on performance
• Extensive experience leveraging paid social, display, video, connected audio, native, etc. advertising to build brand/category awareness and acquire new customers
• Experience managing multi-channeled campaigns across a variety of languages and global regions is preferred
• Keen ability to analysis, interpret and make strategic decisions from large datasets
• Excellent communicator who feels comfortable working cross-functional with multiple stakeholders  

Preferred Qualifications

• Experience working in DSP and ABM platforms is preferred
• Obsessive about moving business metrics e.g. revenue, conversion rate, ROAS, etc.
• Proven attention to detail, can maintain and manage complex media budgets
• Communication is critical, must be able to exemplify strong oral and written communication skills
• Comfortable with decision making but know when to escalate decisions/issues to management
• Ability to prioritize responsibilities in line with business objectives– must be able to quickly adapt to changing projects and priorities
• Analytical skills, with the ability to build reports and summarize data in a meaningful way for the goals of the business
• Must be a team player with excellent relationship-building – expect to liaise with multiple departments daily
• Ability to work in a fast-paced, “self-starter” environment – you lead your own day-to-day and oversee your output and productivity
• Skilled at making decisions iteratively based on data
• Managed and scaled affiliate marketing programs
• Skilled at talking with design and development resources

#LI-MK1