Performance Marketing Manager(Mobile App)

ABOUT LUCIDA AI

Lucida AI was founded with the vision to revolutionize communication through AI-powered solutions. Today, Lucida AI is a thriving tech company with sector-leading products that help people communicate better, enhancing fluency and confidence in speaking English.

We develop AI-driven mobile applications that cater to the needs of millions of users worldwide. Our innovative AI avatar, Lucy, offers a touch-free speaking experience, powered by cutting-edge voice processing and secure LLM technology. Our solutions have reached users across various industries, providing them with real-time language learning and practice.

If you're passionate about AI and language learning, and want to be part of a groundbreaking project, join us to shape the future of communication!

POSITION

At Lucida AI, we're reimagining the role of user acquisition. You won't just optimize campaigns here; you'll also contribute to creative ideas, build partnerships, and play a crucial role in the strategic growth of our products.

The ideal candidate is a multifaceted talent: strong in both data analysis and creative thinking, a self-starter with a passion for growth, and someone who thrives in a collaborative, innovative environment.

WHAT YOU’LL BE DOING?

• Take full ownership of an app’s marketing strategy and execute end-to-end user acquisition initiatives.
• Manage the Creative Pipeline: Brainstorm ideas, propose creative hypotheses, track implementation, and provide feedback for continual improvement.
• Optimize user acquisition campaigns across platforms like Meta, TikTok, Google, and more.
• Build relationships with external partners and manage collaborations with teams like Meta London, TikTok Dubai, and Google Dublin.
• Create and monitor dashboards to track insights, ensure KPIs are met, and scale campaigns.
• Collaborate with the product team to understand user behavior and help shape effective monetization strategies.
• Drive innovation: Get creative, go beyond traditional marketing, and apply growth-hacking techniques to expand app reach.

• Experience in User Acquisition: Proven experience in managing user acquisition campaigns across major ad networks such as Meta, TikTok, and Google.
• Data-Driven Mindset: Ability to analyze data, draw actionable insights, and optimize campaigns to meet KPIs.
• Creative Thinking: Strong ability to brainstorm and test new ideas for creative ad concepts.
• Strategic Collaboration: Experience working with external partners and agencies, with a focus on building long-term relationships.
• Project Ownership: Proven track record of owning projects end-to-end and delivering successful results.
• Passion for AI and Language Learning: A deep interest in the future of AI-driven products and their potential to transform communication.
• Strong Communication Skills: Fluent in English, with the ability to communicate effectively with teams and external stakeholders.
• Hands-on Mentality: Willingness to take initiative, work hard, and adapt to new challenges as they arise.

• Competitive salary
• Stock option plan
•  Full Health Benefits. To keep you away from all the trouble, we provide unlimited private health insurance and cover the HPV vaccine.
• A meal compensation that is actually enough for a decent & nutritious lunch, we’re not following the industry standard.
• Never-ending growth opportunities supported by learning & development fund
• Working environment where your success is not judged by a dress code or working hours
• Freedom to test, fail and test again in a fast-paced environment
• Beach days, happy hours, theme nights, sports & game events and any other social activity ideas you come up with.