Integrated Marketing Manager (SMB)

Lucidya is the leading platform for customer experience management in the Arab World, committed to helping businesses enhance their customer interactions and insights.

As the Integrated Marketing Manager for SMEs, you will play a pivotal role in driving Lucidya's growth by developing and executing comprehensive marketing strategies tailored to the specific needs and challenges of small and medium-sized enterprises (SMBs). 

You will be responsible for creating and implementing targeted marketing campaigns that effectively reach and engage SMBs in pre-defined markets and verticals.

This role requires a strategic mindset, strong analytical skills, and a deep understanding of the B2B SaaS marketing landscape. You will collaborate closely with various teams within Lucidya to ensure alignment and maximize marketing effectiveness.

Key Responsibilities:

Strategy Development:

• Design and implement integrated marketing strategies that align with Lucidya’s overall business goals and resonate with SMB audiences.
• Conduct in-depth market research to identify trends, challenges, and opportunities within SMB sectors, ensuring that strategies are data-driven and relevant.
• Develop customer personas based on market insights to guide campaign creation and messaging.

Campaign Execution:

• Create and manage multi-channel marketing campaigns (digital, content, email, social media, events) targeting SMBs, ensuring consistency in messaging and branding.
• Work with content team to develop compelling and relevant content (blog posts,  case studies, videos) that addresses the specific pain points and needs of SMBs, enhancing engagement and conversion rates.
• Implement A/B testing strategies for various campaign elements to optimize performance.

Collaboration and Coordination:

• Work closely with cross-functional teams, including Sales, Product, and Customer Success, to ensure alignment on goals and messaging and to facilitate smooth execution of campaigns.
• Act as the marketing lead for specific initiatives, coordinating with external partners, agencies, and vendors to enhance campaign reach and effectiveness.

Analytics and Reporting:

• Work with Marketing Ops to monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for continuous improvement.
• Utilize analytics tools to track engagement, conversion rates, and ROI, adjusting strategies as needed based on performance data.

Hands-On Implementation:

• Manage day-to-day marketing activities, including scheduling content releases, overseeing social media management, and coordinating promotional events or webinars with events marketing manager.
• Work with the content team to develop and manage a content calendar that aligns with marketing initiatives and key industry events for SMBs, ensuring timely delivery of materials.

Budget Management:

• Oversee the marketing budget for SMB initiatives, ensuring efficient allocation of resources and effective cost management.
• Evaluate and report on the financial performance of campaigns, adjusting tactics as necessary to optimize return on investment.

Skills & Qualifications

• 8+ years of experience in integrated marketing within the B2B SaaS space.
• Strong understanding of the SMB landscape, including their unique challenges and needs is a must. 
• Excellent writing and communication skills, with experience creating a wide range of marketing collateral. Arabic is a Plus.
• Proficiency in CRM tools (Preferably HubSpot) and campaign management tools.
• Proven track record of developing and executing successful marketing campaigns targeting MENA-based SMBs.
• Excellent analytical skills with the ability to interpret data and make informed decisions. Experience with analytics tools (e.g., Google Analytics, HubSpot Analytics) is preferred. 
• Strong project management skills with the ability to work cross-functionally and manage multiple stakeholders.

• Comfortable with both strategic thinking and hands-on execution