Sr. Manager, Consumer Insights (Remote)

Remote

Lume is a 5-year-old fast growing ecommerce deodorant and personal care brand that’s transforming the way that humans do hygiene. We joined forces with Harry’s, another disruptive brand with great people and infrastructure, to accelerate our growth. We are a team of self-starters that roll up our sleeves and get it done. Our style is collaborative and very fast-paced so an adaptive personality is a must.

About the Role

We are looking for an experienced analytical insights leader who quickly translates business needs into approaches for learning. As a Senior Manager of Consumer Insights, you will represent the voice of our consumers and customers to inform business decisions and unlock significant growth for our brand. You will be an expert on category consumers and the competitive market to identify and answer critical business questions with recommendations based on robust and reliable custom research.

What you will accomplish:

• Deepen our understanding of the Lume customer and their omni-channel purchase journey, loyalty drivers and barriers
• Uncover robust consumer and category insights to inspire motivating communications, meaningful innovation, and a positive brand experience
• Represent the voice of the consumer on a cross-functional team responsible for defining and executing a category growth strategy
• Translate business needs into an ongoing insights roadmap; design and independently execute a full plan comprised of DIY primary market research and syndicated analyses that deliver timely results to inform category decisions
• Effectively communicate insights from all work to internal teams, senior management, and external partners by distilling results to essential learning and actionable recommendations that enable rapid decisions
• Help enhance our insights capabilities to strengthen the breadth and depth of insights for an ever-stronger understanding of our customers  

This should describe you:

• Highly capable data analyst – You are extremely comfortable working with SQL, Excel, & various data visualization tools. You have dealt extensively with key metrics such as LTV, CAC, ROAS, etc.
• Highly capable consumer researcher
•  – You have extensive experience moderating qualitative research.
• Skilled data storyteller – You are comfortable analyzing and weaving together disparate information from primary research, syndicated data, and publicly available sources into a holistic story with strong recommendations
• Proven team leader.
• Curious, nearly to a fault – Your insatiable desire to get beyond surface level learning and uncover true insight is fueled by asking 2nd, 3rd and 4th order questions
• Crafty and creative – You look for creative solutions and aren’t afraid to get scrappy when appropriate. You are focused on delivering against learning objectives and timelines and build research approaches to suit. You are energized by executing research projects on your own or occasionally working with external partners when required
• You are highly collaborative and able to quickly establish credibility within the team to impact decisions through both formal and informal influence
• 6+ years related work experience. DTC brand experience required. 
• Sense of humor -- we take our work seriously and ourselves un-seriously

Here's who you'll work with:

• Report to the VP of Analytics & Tech
• Provide direct support to the Marketing, D2C & retail teams (among others)
• Manage other members of the Insights team

This role can be done remotely, however there may be location constraints based on where Harry's is registered and able to employ individuals. Please work with your recruiter and your hiring manager to understand any location constraints. We are authorized and able to employ individuals in many, but not all states. If you are not located in or able to work from a state where we are registered or able to employ individuals, you will not be eligible for employment. Please speak with your recruiter to learn more. 

#BI-Remote #LI-Remote

#LI-CT1 

We can’t quantify all of the intangible things we think you’ll love about working at Harry’s, like the exciting challenges we tackle, the smart and humble team you’ll get to work with, and our supportive and inclusive culture. That said, our salary ranges are based on paying competitively for our size and industry, and are one part of our total rewards package, which also includes a comprehensive set of benefits and our equity program. The base salary hiring range for this position is $130,000-$170,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.  

Lume is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.