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Sr. Growth Product Manager - US (Remote)

Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 60,000 real estate professionals, including 31 of the nation’s 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.


Role Overview

We’re looking for a Sr. Product Manager, Growth, to own and accelerate key initiatives driving lead quality, lead capture optimization, and on-site AI engagement solutions. This PM will be the first dedicated Growth PM at Luxury Presence, working at the critical intersection of product, data, and marketing. Your primary goal will be to improve lead quality and conversion rates across our core marketing offerings — spanning paid media, SEO, and organic site traffic.


This is a high-impact, high-visibility role, with close collaboration across engineering, marketing, data science, and client success. You will set strategy, prioritize experiments, and ship scalable solutions that directly impact revenue, client retention, and product perception.


What You’ll Do
  • Own the end-to-end lead capture and qualification experience across Luxury Presence websites and paid campaigns.
  • Develop and test strategies for lead capture form optimization, progressive profiling, and data enrichment to drive higher-intent leads.
  • Drive conversion rate optimization through rapid A/B testing, funnel analysis, and cross-channel experiments.
  • Develop and implement lead scoring models that drive higher-intent conversions and improve handoffs to agents.
  • Run data-driven experiments to improve conversion rates, reduce friction, and increase marketing ROI across all acquisition channels.
  • Collaborate with marketing and paid media teams to refine landing pages, messaging, and targeting strategies.
  • Partner with engineering to build an AI-driven lead nurturing solution that engages and qualifies leads on-site.
  • Establish growth experimentation frameworks, prioritizing high-impact tests across SEO, paid media, and organic channels.
  • Work cross-functionally to automate lead management, integrating with CRM and marketing automation tools.
  • Define and track lead quality and conversion metrics, ensuring alignment across product, marketing, and sales.


Who you are
  • 5+ years of experience in Product Management
  • 3+ years in Growth Product Management, with experience in lead generation, CRO, or funnel optimization - preferably in SaaS or marketplace platforms.
  • Strong grasp of conversion optimization principles, including experiment design, A/B tests, and behavioral analytics.
  • Data-obsessed; comfortable defining metrics, analyzing experiment results, and balancing short-term performance with long-term product vision.
  • Excellent collaborator with the ability to drive alignment across product, engineering, marketing, and client success teams.
  • Proven ability to prioritize and execute growth experiments that drive measurable improvements.
  • Inclination to obsess over customer experience and deeply understand their goals, pains, and motivations.
  • Big thinker, able to start small; develop bold product visions, but break them into iterative, measurable steps.


Preferred Qualifications
  • Experience in PropTech, real estate, or lead generation platforms.
  • Prior experience building AI or data-driven lead management tools.
  • Familiarity with marketing automation platforms, CRMs, and lead hand-off processes between marketing and sales.
  • Background in product-led growth (PLG) strategies, including funnel instrumentation, onboarding optimization, and retention experiments.
  • Exceptional communication and demonstrated leadership experience, enabling effective mentorship and cross-functional alignment
  • Experience with AI-powered engagement products (chat, bots, interactive lead enrichment/suppression tools) is a strong plus.


$150,000 - $180,000 a year

Join us in shaping the future of real estate


The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages. 


We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition. 


Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date. 


More than 13,000 real estate businesses rely on our platform, including 31 of the RealTrends top 100 agents featured in The Wall Street Journal. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.


Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.


Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.

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What You Should Know About Sr. Growth Product Manager - US (Remote), Luxury Presence

At Luxury Presence, we’re excited to welcome a Sr. Growth Product Manager to our innovative team! If you're passionate about driving growth in the real estate tech sector, this is the role for you. As the first dedicated Growth Product Manager here, you’ll play a pivotal role in enhancing lead quality and optimizing lead capture through cutting-edge strategies. You'll collaborate closely with our engineering, marketing, and data science teams to refine marketing offerings, ensuring they meet the needs of over 60,000 real estate professionals. Your day-to-day will involve developing strategies for lead capture form optimization, A/B testing conversion rates, and implementing AI-driven solutions. You'll also define metrics to track lead quality and work cross-functionally to improve our marketing ROI. With over 5 years of experience in product management, especially in growth, you’ll help us continue to set unprecedented standards in real estate technology. If you're a data-driven collaborator who loves to break down bold product visions into actionable steps, we want to hear from you! Luxury Presence offers you the opportunity to directly impact our clients' success and be part of a passionate team that’s redefining the future of real estate.

Frequently Asked Questions (FAQs) for Sr. Growth Product Manager - US (Remote) Role at Luxury Presence
What are the key responsibilities of the Sr. Growth Product Manager at Luxury Presence?

The Sr. Growth Product Manager at Luxury Presence will be responsible for driving lead quality, optimizing lead capture experiences, and developing AI engagement solutions. This includes executing strategies for lead capture form optimization, performing A/B testing, analyzing conversion rates, and collaborating with teams across the company.

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What qualifications do I need to become a Sr. Growth Product Manager at Luxury Presence?

To qualify for the Sr. Growth Product Manager at Luxury Presence, candidates need at least 5 years of product management experience, including 3 years specifically in growth product management. A strong understanding of conversion rate optimization, behavioral analytics, and a data-driven mindset are essential, along with excellent collaboration skills.

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How does Luxury Presence measure success for the Sr. Growth Product Manager role?

Success for the Sr. Growth Product Manager at Luxury Presence is measured through metrics related to lead quality and conversion rates. The role involves tracking performance across various marketing channels and optimizing processes that enhance client retention and revenue generation.

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What tools or platforms should a Sr. Growth Product Manager at Luxury Presence be familiar with?

A Sr. Growth Product Manager at Luxury Presence should be familiar with marketing automation platforms, CRM systems, and lead management tools. Experience with data-driven lead generation tools and an understanding of product-led growth strategies are also beneficial.

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What is the company culture like at Luxury Presence for a Sr. Growth Product Manager?

Luxury Presence promotes a collaborative and innovative culture that values agility and creativity. As a Sr. Growth Product Manager, you’ll be part of a dynamic team that encourages bold ideas and fosters an environment where employees can thrive and contribute to reshaping the real estate industry.

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Common Interview Questions for Sr. Growth Product Manager - US (Remote)
Can you describe your experience with lead generation and conversion optimization?

When discussing your experience with lead generation and conversion optimization, focus on specific examples of strategies you’ve implemented. Mention key metrics you’ve improved and how you leveraged data to inform decisions. Highlight your familiarity with A/B testing and lead scoring models.

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How do you prioritize growth experiments in your role?

Explain your method for prioritizing experiments, such as using a framework based on potential impact, resource availability, and alignment with business goals. Sharing specific instances where your prioritization led to substantial improvements can provide strong evidence of your effectiveness.

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What approaches do you use to collaborate with marketing and engineering teams?

Highlight your communication skills and how you establish shared goals with both marketing and engineering teams. Discuss tools or frameworks you utilize to facilitate collaboration, and provide an example of a successful joint project.

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Describe a time when you had to pivot your growth strategy. What led to that decision?

Use the STAR method to describe a specific situation where data indicated a need to change your growth strategy. Discuss how you gathered data, what conclusions you drew, and how you implemented changes, emphasizing results and what you learned.

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How do you keep yourself updated with industry trends in real estate technology?

Talk about the resources you rely on, such as industry publications, conferences, or networking with peers. Discuss how staying informed helps you propose innovative solutions in your role and how you apply those insights into your growth strategies.

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What metrics do you consider most important for measuring lead quality?

Identify key metrics such as conversion rates, cost per lead, lead scoring, and retention rates that you track. Explain why these are essential for evaluating the efficacy of your lead generation strategies and how they influence your decision-making.

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How do you approach developing AI-driven solutions for lead nurturing?

Share your familiarity with AI principles and how you would collaborate with tech teams to create effective lead nurturing solutions. Discuss your approach to testing and refining these tools to ensure they're meeting user needs and driving conversions.

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What is your experience with A/B testing in product growth?

Elaborate on your A/B testing experience by giving examples of past tests, what hypotheses you formulated, and the results. Discuss how you analyze the data from these tests to inform future product and marketing strategies.

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Can you give an example of a successful lead capture strategy you've implemented?

Detail a successful lead capture strategy by explaining its components, the challenges faced during implementation, and how you measured success. Emphasize any significant improvements or insights that resulted from this strategy.

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How do you ensure alignment between product, marketing, and sales teams?

Discuss your strategies for ensuring alignment, such as regular cross-functional meetings, shared goals, and collaborative projects. Highlight a successful instance where your efforts directly contributed to a successful product launch or marketing campaign.

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Luxury Presence is the real estate industry's most powerful marketing platform, providing award winning websites and cutting edge tech to the world’s top agents. Founded in 2016 by Stanford Business School alumni Malte Kramer, Luxury Presence cu...

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BENEFITS & PERKS
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Paid Holidays
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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 27, 2025

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