Area Sales and Education Executive - Georgia, Alabama, and Tennessee

An Area Sales and Education Executive at Fresh is responsible for driving sales and providing training strategies in their designated territory, focusing on key retail partnerships with Sephora, Ulta, and Nordstrom. They achieve sales goals through strategic planning and relationship-building while ensuring store displays meet Fresh standards.

To qualify for the Area Sales and Education Executive role at Fresh, candidates should have a minimum of three years of beauty industry experience, strong communication skills, and a college degree is preferred. Additionally, familiarity with the retail environments of Sephora and Nordstrom is an advantage.

The salary range for the Area Sales and Education Executive position at Fresh is between $75,000 and $85,000 USD, depending on experience and qualifications. This competitive salary is complemented by a flexible working environment and travel opportunities within the territory.

The Area Sales and Education Executive at Fresh works closely with Sephora and Nordstrom staff, conducting in-store trainings, executing brand events, and developing strong professional relationships with beauty advisors and store leaders to ensure effective selling strategies and product launches.

Key responsibilities include achieving sales targets, managing event planning, conducting in-store training sessions, maintaining visual merchandising standards, and ensuring that store staff is well-trained to represent the Fresh brand effectively in stores.

Essential skills for an Area Sales and Education Executive at Fresh include strong communication capabilities, teamwork, a proactive approach to client relations, and the ability to motivate others and adapt to different retail environments, particularly at Sephora and Nordstrom.

The Area Sales and Education Executive at Fresh is expected to travel frequently within the assigned territory of Georgia, Alabama, and Tennessee. This includes store visits, trainings, and events, allowing for flexible work but also a commitment to being on the road.

Effective territory management involves analyzing sales data, understanding store needs, prioritizing key accounts, and strategizing visits to maximize impact. Discussing your weekly schedules and flexibility in responding to retail trends can highlight your proactive approach.

To train retail staff effectively, I develop comprehensive training plans that incorporate hands-on demonstrations, interactive sessions, and provide ongoing support post-training to address any questions, ensuring that staff feel confident in selling the product.

Sure! Once, I initiated a targeted event at a local Sephora, where I organized a product demo that not only introduced our new line but also drove sales through engaging activities. The initiative resulted in a 15% increase in sales during that period.

Building relationships with store management and beauty advisors involves regular communication, understanding their challenges, celebrating successes together, and demonstrating that I am there to support their needs and help them achieve their sales goals.

Challenges may include adapting to diverse store cultures across the region, managing multiple accounts simultaneously, and ensuring brand consistency. Emphasizing your strategies for overcoming these challenges, such as tailored training sessions, can demonstrate your preparedness.

I approach visual merchandising by aligning with the brand's aesthetic and guidelines, collaborating with store management to enhance product placement, and ensuring the displays are consistently appealing and accessible, crafting an inviting customer experience.

I have extensive experience with event planning, including managing logistics, engaging with store teams for participation, and marketing the events through the right channels to ensure maximum turnout and sales performance.

To motivate a team during a new product launch, I would implement motivational training sessions while providing clear, achievable sales goals, recognizing individual contributions, and fostering an environment of enthusiasm and teamwork around the new products.

I utilize CRM systems, sales reports, and customer feedback to assess current sales performance, identify opportunities, and tailor specific strategies for enhancement. This data-driven approach ensures that I’m always making informed decisions.

I admire Fresh’s commitment to quality and innovation in the beauty sector. I see this role as a perfect intersection of my passion for beauty and expertise in sales, enabling me to contribute positively to both the brand and its partners in Sephora and Nordstrom.