Digital Strategist, Lifestyle

at M Booth NYC ... Who We Are: At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace. We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth. Our ever-growing Consumer Lifestyle team has an immediate opening for a Digital Strategist to help with several well-known Wine/Spirits and CPG brands. This is an excellent opportunity for a digital/influencer professional who wants to be part of a fun-loving team that encourages critical thinking as much as creativity (aka the best of both worlds!). We’re looking for someone who has 4-6+ years of a mixture of social media and influencer experience, and that will bring energy, excitement and passion to the position. What You’ll Do: As a Digital Strategist, you’ll be helping drive key influencer initiatives and owned social channels for a few global brands within the Wine/Spirits and Consumer Lifestyle spaces, with a lot of opportunity for growth and visibility. You’ll manage all aspects of organic social media channels for your brands, from development of strategies to oversight of execution, collaborating with other paid media, and PR leads to ensure holistic programming. You’ll lead and inspire junior staffers who will support in content calendar creation as well as community management; serve as a client counselor; and, most importantly, work with a very talented, very collaborative, and inspiring team that will have your back no matter what. In this role, you help accelerate a new brand TikTok channel for an established consumer brand, and manage an existing Instagram channel. You will source new content from creators, manage UGC and map all content to the larger communications calendar. Key responsibilities include: • Develop organic social strategy and overall content strategy for brands • Develop and facilitate creative ideation to ensure we’re getting social-first content for our brands • Manage a team of junior staff to ensure that they are proactively managing the social channels - from community management to flagging any trending conversations • Share Social Media POVs and realtime updates to make sure your clients are “in the know” • Developing integrated influencer campaign strategies, based on business needs, opportunities presented by ever-changing social landscape and previous learnings • Leading influencer relations, including partner identification and vetting, outreach, negotiations, contracting, briefing, content review process, and budgeting • Leading influencer campaign reporting and push team to go beyond the metrics to share actionable learnings with clients • Actively providing digital updates with Lifestyle team with the opportunity to take lead on client POVs that can be repurposed for clients across the practice • Serving as client lead on influencer campaigns, including written communications and presenting on calls/meetings • Maintaining strong connections with influencers and their agents • Working with junior teammates on campaigns and serve as their coach in the influencer space What You’ll Bring: • Bachelor’s degree or equivalent • 4-6 years of influencer experience working in an agency setting or in-house • Experience managing and mentoring a team of 1-2 direct reports • Strong foundation in influencer relations, including experience creating influencer campaign strategies and execution of all components • Experience in managing/working with third party influencer vendors/networks • Solid understanding of paid digital and owned practices; experience working in an integrated agency (IAT) setting is a plus • Experience in client management, and proven ability to lead client communications • Strong writing skills (social copy experience is a plus) • Strong analytical skills and experience tracking and interpreting data • Proven ability to effectively organize multiple deadlines across accounts and teams • Ability to work independently and multi-task in a team-oriented environment • Creative, strategic thinking skills • Strong attention to detail • Your a culture-first thinker - excited about where the social and influencer spaces are headed • Positive and flexible attitude Nice to Have: • Experience with influencer tools, such as Tagger • Experience and/or passion for Wine/Spirits/CPG brand • In touch with cultural and industry trends What We’ll Bring: Here are a few highlights of the benefits we offer at M Booth: • A workplace that’s alive with courage, ideas, respect and humanity • Professional growth and development programs to help advance your career • Comprehensive health care and wellness plans for your entire family • A 401(k) Savings Plan and Flexible Spending Accounts • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits • $71,000-$85,000 Location: New York Our Flexible Work Policy: We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. For those outside the NYC hub, you will be asked to be in person too. Examples of this may include client meetings, events or team meetings. There will also be in person opportunities for you to connect with others who live in your hub to collaborate and work together. M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws