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Integrated Director, Lifestyle


Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a Director to join our growing Lifestyle  team!

As a Director on the Lifestyle team, you will lead some of our biggest and most exciting spirits & beverages brands. You’ll be responsible for the development and execution of successful client programs. You’ll possess expert client relations skills, people and agency management skills, marketing savvy to sell in new projects and identify new business, lead presentations, and guide your brands to success. You’ll also manage an amazing, passionate and talented team.

Who You Are 

  • A current Account Director (or equivalent title with 9+ years of experience in marketing/public relations) 
  • An integrated and passionate leader with experience owning and running a piece of business
  • Can lead omni-channel planning and workstreams including: earned media, influencer, social media, creative, experiential, research and paid, with knowledge of trade, on and off premise marketing. 
  • A client whisperer who doesn’t just do what’s asked by your clients but is a true partner, guiding them by identifying and developing programs around their biz needs while establishing trust and collaboration between our team and theirs 
  • A strong brand strategist, who can delve into the client’s business and target consumers to unearth insights that guide strategic recommendations
  • An energetic and dynamic culture vulture 
  • An excellent deck builder and storyteller, who knows how to communicate what client’s care about and what they need to reach their objectives.
  • A relationship builder with proven track record of strong client and IAT management 
  • An excellent communicator and presenter to clients, internal stakeholders, and new business prospects 
  • An experienced new biz builder including incremental growth + new business 
  • A critical thinker who goes beyond the surface level, and has exceptional problem-resolution skills, including the ability to think creatively and outside the box

What You’ll Do 

  • Lead top beverage and family brands that activate in culture to brand owned moments  
  • Be client relationship lead, and serve as a trusted voice and advisor
  • Dissect client business objectives/goals and craft strategies that achieve those goals in a disruptive fashion
  • See the future - ID the trends, people, brands that are relevant and complement the clients and work we do  
  • Develop strategic recommendations and sell-in programming  
  • Manage a team and all workflow across the full account, including overseeing all programs and managing the budgeting and staffing of the business 
  • Manage integrated marketing strategy including both internal stakeholders, client stakeholders and integrated agency teams
  • Strengthen relations with and bring relevant tastemakers, brand partners and influencers in to the fold of brands on an programmatic and ad hoc basis
  • Report on competitive brand and lifestyle trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends 

What You’ll Bring

  • 9+ years of marketing experience; experience with alcohol and CPG brands preferred
  • Solid foundation in both public relations (inclusive of traditional media and digital) and general brand strategy 
  • Experience working within an IAT; ideal candidate would have led/driven a full IAT 
  • Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture 
  • Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots 
  • Ability to counsel and provide ongoing strategic POVs 
  • The ideal candidate will have a solid foundation in consumer marketing specifically: public relations, large integrated programming, social strategy, and influencer marketing (paid and organic)
  • Ability to command a room and get stakeholder buy-in from multiple channels 
  • Bachelor’s Degree
  • Ability to travel and be in person with clients in their office, at events, and activations (this is required) 

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

  • A workplace that’s alive with courage, ideas, respect and humanity
  • Professional growth and development programs to help advance your career
  • Comprehensive health care and wellness plans for your entire family
  • A 401(k) Savings Plan and Flexible Spending Accounts
  • Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
  • Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
  • SALARY: Director: $101,000-135,000

Location: New York City

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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CEO of M Booth
M Booth CEO photo
Dale Bornstein
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M Booth is a creative agency specializing in culturally-competent, award-winning campaigns that transform perceptions and consumer behaviors.

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