Vice President, Multicultural

Who We Are:

At M Booth, we are a culture-first communications agency that attracts the best people and the best brands to a workplace that’s alive with courage, ideas, respect, and humanity. We are relentlessly passionate about our clients and their business, whether that means staying at the forefront of the digital and social evolution, sharpening our earned storytelling skills, or unleashing game-changing insights that result in campaigns that win in the marketplace.

We are a hybrid workforce and believe that inspiration, relevance, and leadership are about how you do it, not where you do it from. We encourage all our employees to “Be IRL” – this code stands for being Inspired Relevant Leaders. Now, more than ever, our interactions and our relationships are mission critical to our community and our success. They build a culture that enables all of us to do great things and grow together. We invite you into our world of creativity, ideation, and communication. Come Be Inspired…come work with us at M Booth.

We are a collaborative mid-sized agency with an immediate opportunity for a Vice President to help form and lead our Multicultural Marketing team! 

As Vice President of Multicultural Marketing at M Booth, you will lead strategy and oversee programming on some of our biggest and most exciting brands ranging from CPG, beauty, and retail to fitness, food & beverage, and spirits brands. You’ll be responsible for building and leading the Multicultural Marketing team and evolving  this expertise at the agency. This specialty team will focus on PR, communications and influencer marketing to effectively reach and resonate with diverse audiences,  including but not limited to Black, Hispanic, AAPI, LGBTQIA+ communities. Whether drawing from your own personal lived experiences or utilizing market research and consumer data trends, you will lead the charge to comprehend and incorporate considerations from the experiences of individuals within these intersectional communities. You’ll possess expert client relations skills, people and agency management skills, marketing savvy to sell in new projects and identify new business, lead presentations, and guide your teams and clients to success. 

Who You Are 

• An experienced marketing professional with an understanding of multicultural nuances, consumer behaviors and trends
• A collaborative challenger, ensuring all aspects of a program answer the brief, the business challenge and also meet audience needs
• An integrated expert with the ability to quarterback complex campaigns and cross-functional teams across clients, creative, insights, and other channel experts 
• A passion for elevating multicultural and inclusive marketing
• An energetic and dynamic culture vulture who celebrates cultural diversity 
• An advocate for diversity, equity and inclusion
• A strong networker with relationships that spans industries
• A client whisperer who doesn’t just do what’s asked by your clients but is a true partner, guiding them by identifying and developing programs around their biz needs while establishing trust and collaboration between our team and theirs 
• An expert in how to get earned media for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic ways  
• An expert in how influencers can drive success for brands, and guiding a team to execute flawlessly
• Out on the scene and ready to connect dots and develop the relationships that matter 
• An excellent communicator and presenter to clients, internal stakeholders, and new business prospects 
• An experienced new biz builder including incremental growth + new business 
• A critical thinker who goes beyond the surface level, and has exceptional problem-resolution skills, including the ability to think creatively and outside the box

What You’ll Do 

• Lead and manage the Multicultural Marketing team and its corresponding workflow to create an inclusive and inspired team 
• Collaborate with leaders across the agency to ensure communications and campaigns are authentic, inclusive
• Serve as embed on Skin, Personal Care and Home Care business and consult on brands across the agency that need integrated multicultural marketing support  
• Dissect client business objectives/goals for reaching multicultural audiences and craft strategies based on trends and insights that achieve those goals in a bold way
• Lead sell-in of multicultural programming
• Manage budgets and resources to allow for efficiency and maximum impact 
• Develop metrics to measure performance against strategic goals
• Be client relationship lead, and serve as a trusted voice and advisor
• Counsel clients on cultural diversity and how brands can engage in authentic, relevant ways

What You’ll Bring

• Bachelor’s Degree or equivalent
• 8+ years of multicultural marketing experience inclusive of work as part of an integrated agency team (IAT); experience in beauty, CPG is a plus
• Bilingual (Spanish-speaking), a plus but not required
• Solid foundation in public relations– both traditional media and digital -- communications, and events 
• Solid foundation in influencer marketing - both organic and understanding of paid
• Proven ability to lead projects, communicate effectively, think strategically
• Proven ability to manage a team
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots 
• Ability to counsel and provide ongoing strategic POVs 
• The ideal candidate will have a solid foundation in large integrated planning and programming
• Ability to command a room and get stakeholder buy-in from multiple channels 
• Ability to travel and be in person with clients in their office, at events, and activations (this is required) 

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $136,000 - $165,000

Location: New York City

Our Flexible Work Policy: 

We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event. 

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.