Digital Marketing Strategist (EST/CST)

Who we are:

M-Files is the leading platform for knowledge work automation. With the M-Files platform, knowledge workers can find information faster, work smarter, and achieve more. M-Files features an innovative metadata-driven architecture, embedded workflow engine, and advanced artificial intelligence. This enables customers to eliminate information chaos, improve process efficiency, and automate security and compliance.

We help knowledge workers to work smarter.

To learn more about what us we encourage you to visit www.m-files.com. To learn more about how we became a Certified Great Place to Work, visit, Working at M-Files | Great Place to Work.

Summary of the Role:

The Digital Marketing Strategist will be responsible for developing and executing strategies and plans to optimize the M-Files websites for better performance, user experience, and conversion rates. This role involves working closely with regional teams to understand local needs and ensure the website content and structure meet global and regional objectives.

Responsibilities and Duties:

• Develop and execute a website strategy and roadmap to enhance user experience, engagement, and conversion rates.
• Conduct regular website audits to identify areas for improvement in content, design, and technical performance.
• Conduct A/B or split testing to assess and optimize various website elements, ensuring data-driven decisions to improve conversion rates and user engagement.
• Collaborate with UX/UI designers to create visually appealing and user-friendly website pages to improve overall user experience.
• Analyze heatmaps to gain insights into how visitors interact with the site, using this data to guide and enhance the user journey.
• Work closely with regional teams to understand their unique needs and challenges to feed into the roadmap and provide regular updates on the status of the roadmap.
• Collaborate with the digital marketing team to ensure alignment between paid activities and organic strategy.
• Create high-impact website content, maintaining brand voice and messaging and tone across all copy.  Collaborate with SEO experts, GMMs, and Content & Digital teams for website content strategy development that aligns with each region's needs. Train and support local teams on best practices for web content creation and optimization.
• Oversee technical SEO improvements to enhance site architecture, speed, and mobile responsiveness. Oversee the implementation of structured data, schema markup, and other technical enhancements.
• Maintain compliance with all relevant regulations, including GDPR, CCPA, and ADA accessibility standards.
• Use web analytics tools (e.g., Google Analytics, SEMrush, Google Tag Manager, Looker Studio) to monitor website performance and user behavior. Provide regular reports on key performance metrics, identifying trends and areas for improvement. Share insights and feedback on website performance with the global and regional teams.
• Manage multiple website projects, ensuring timely delivery and alignment with business goals.

Who You Are/Qualifications and Skills:

Experience:

• 3-5 years of experience in website strategy, digital marketing, or a related field.
• Experience working with international teams, particularly in non-English speaking countries, ideally in Europe.

Technical Skills:

• Proficient in web analytics tools such as Google Analytics, Google Tag Manager, SEMrush, and similar platforms. Experienced in setting up tracking, analyzing user behavior, creating custom reports, and deriving actionable insights to drive data-informed decisions.
• Strong understanding of HTML, CSS, JavaScript, and other web technologies.
• Knowledge of SEO best practices and technical SEO.

Analytical Skills:

• Excellent analytical skills with the ability to interpret data and provide actionable recommendations.
• Strong problem-solving skills and attention to detail.

Communication:

• Strong verbal and written communication skills.
• Ability to effectively communicate strategies and results to stakeholders at all levels.

Project Management:

• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong organizational and time management skills.

Continuous Learning:

• Stay informed about the latest trends in web design, UX/UI, and digital marketing.
• Experiment with new tools and techniques to continuously improve website performance.

Participation in our Recruitment Process:

1. Initial Phone Screen w/People & Culture Team Member
2. Hiring Manager - Chief Marketing Officer
3. Internal Team Panel #1
4. Internal Team Panel #2

*Approx. Time Investment for Applicant: 3hrs

Why M-Files?

We are a global company with Finnish roots and with a product that we are very proud of!

By joining M-Files, you will get the opportunity to contribute to our success and growth, while developing your own expertise. Our team is fun, and our solutions are changing the market!

Our guiding principles of "Make It Happen", "Help Others", and "Love Customers" are highlighted through our daily actions as a team. Transparent communication and outstanding team spirit were listed as our strengths in our M-Filer Experience survey.

What We Offer 

• As a remote enabled company our employees enjoy the flexibility to establish their own life/work balance
• 10 paid holidays annually
• Unlimited PTO
• Matching 401K Plan (25% of employees' contribution up to the IRS max)
• Health insurance (PPO and HDHP/HSA plans offered)
• Dental insurance
• Vision insurance
• Employee Health Resource App
• Monthly Remote Stipend
• Life insurance (1x employee salary)
• Short-term disability (employer paid)
• Long-term disability (employer paid)
• Flexible Spending Plan (medical and dependent)