Sr Manager, Demand Generation

About the RoleAs a Senior Manager, Demand Generation, you will own the planning, development, and execution of demand generation programs and campaigns to generate and advance pipeline for our solutions within target accounts in North America.You will work closely with cross-functional stakeholders to design the demand gen program, identify the right accounts to include, and the key metrics to measure success.This is a data-driven role that requires campaign tracking, testing, and continually optimizing campaigns for performance. You will own the end-to-end strategy and execution of the marketing funnel for your campaigns and work closely with your sales counterparts to achieve revenue and pipeline goals.This role is stakeholder management heavy and does not involve people management. The ability to create and execute thoughtful and impactful programs that balance digital, email, webinars, direct mail, and live events with account-specific priorities will define success.Your TeamYou will be working for a company that has the fun environment of a start-up-company with the possibility to make a change and bring new ideas to the table but with the stability of a big global organisation. You will be part of the wider Marketing Team and will report into the Director of Global Field Marketing and Demand Generation.What You Will DoOwn the strategy, development, and execution of broad-based and custom account-based marketing programs to drive awareness and demand for account prospects in North America.Work closely with cross-functional stakeholders to design the program, identify the right accounts to include, and the key metrics to measure success.Recognize, produce, and distribute compelling content that will be highly valuable to increase target audience understanding of—and demand for—Magnit’s solutionsOversee ad copy and landing page creation, testing, web analytics, retargeting initiatives, and new channel testing to optimize campaigns to hit company performance goals.Create, plan, and execute targeted digital, content, email, event, and web marketing efforts, creating a highly effective and personalized approach for target accounts.Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency to fulfil sales & demand gen pipeline generation. Utilizing Marketo, Salesforce, and 6Sense.Present regularly on program performance and success to sales and marketing leaders.Create annual and quarterly marketing plans and targets for targeted sales accounts and contacts that focus on new logos and accelerate existing opportunities.Work directly with sales to determine sales enablement needs and ensure a collaborative, full-funnel approach to demand.Track lead flow with our sales ops team to ensure the appropriate sales channels are following up on marketing in a timely manner using Marketo, Salesforce, and 6Sense.Develop ABM strategies to target the existing database with initiatives such as drip-nurture campaigns for existing contacts within target accounts.Work with sales to identify gaps in key personas and contact information within strategic accounts; develop data and insight strategy to add key personas and contacts within accounts.Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.What You Will Need8+ years’ experience in a demand generation, ABM, or a field marketing role in a high growth SaaS company.Experience launching and owning successful integrated marketing campaigns.Strong understanding of funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity.Expert in end-to-end campaign development, execution, and measurement.Proficiency in 6Sense, Salesforce, and Marketo to pull reports on specific campaigns and understand status of leads and opportunities in the funnel.Excellent analytical and quantitative skills to interpret data, generate insights and translate it into actionable changes.Strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across the cross-functional team.Experience with targeting, segmentation, and list acquisition to build prospect lists for demand gen campaigns.Experience working cross-functionally with a sales team to ensure alignment and focus on driving and accelerating demand throughout the funnel.Compensation: Salary range is $120,000-$150,000 USD annually. Salary rates will be based on experiences, skills and geographical location.TA Partner: Toni Priestley