Manager, Analytics

The Performics Analytics & Technology Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As a Manager, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights.

Specifically:

• Deliver client and internal solutions through quantitative analysis in line with industry best practices
• Execute analytics projects in coordination with the analytic team lead and partners across the agency
• Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
• Contribute to innovation within digital marketing and analytics within the agency and industry

Role Objectives:

Client Responsibilities

• Define, prioritize and execute various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production
• Responsible for KPI development and identify strategic areas for optimization
• Proactively identify clients’ needs and scope advanced analytics project to grow business
• Contribute the strategic planning process for the clients with new ideas and process development
• Develop relationships with clients, internal stakeholders and sister agency partners toward best-in-class data and quantitative marketing strategies
• Participate independently in weekly/monthly client calls and lead analytics focused calls

People & Team Development

• Manages and/or mentors Sr. Analysts, Analysts & Strategists
• Participate in talent recruiting and retention efforts

Practice Development

• Develops refine and implement best practices, managing quality of service and strategy within the Analytics team
• Contribute to the development and refinement of key analytic products
• Partner with publishers and technology platforms to develop and implement innovative solutions to performance marketing
• Work within a collaborative team to address client and industry challenges
• Link media and content strategies with customer analytics to build personalized marketing services

• 4-5 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations; experience in management a plus
• Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
• Hands on experiences in advanced statistical modeling including predictive modeling, customer segmentation and test design
• Experience with SPSS/SAS or R, Python or other similar statistical and data mining tools.
• Proficient in leading web analytics platforms such as Adobe Analytics and Google Analytics
• Experience with digital media measurement and analytics
• High competency level in MS Office with specific strengths in Excel (knowledge of VBA a plus) and PowerPoint
• Experience with business intelligence platforms such as QlikView or Tableau and an understanding of relationship database a plus
• Experience with machine learning principles and applications a plus
• Possession of excellent written, oral communication and presentation skills
• Able to work independently and balance multiple tasks
• Proven experience managing or mentoring a team

All your information will be kept confidential according to EEO guidelines.