Manager, Business Intelligence

ABOUT THE ROLE:

In this role, you will leverage Mindshare’s proprietary data solutions to meet our clients’ needs for data management and visualization. This position requires both a strategic and tactical viewpoint, aided by strong problem-solving skills, along with a basic understanding of digital and search marketing. The ideal candidate is expected to demonstrate: hands-on skills in data analysis, processing, management, and visualization.

YOUR IMPACT:

• Assist in the development of business intelligence platforms (Tableau) for data visualization and insight generation for use in campaign monitoring and optimization.
• Assist in the build and development of custom analytics/insight dashboards.
• Collect data requirements from client teams to assist in reporting builds.
• Help develop automated QA processes to ensure data accuracy and timeliness.
• Manage the retrieving, compiling, and formatting of large volumes of data.
• Communicate findings to performance marketing team and help them understand why change might be required to achieve a specific goal or to complete a project.
• Understand the client’s objectives and be able to utilize data to present insights and opportunities to clients.
• Become the go to person in regards to data driven investment questions surrounding both Search and Display channels
• Actively contribute to Mindshare initiatives, automation projects, process changes and roll-outs.
• Build, or assist in crafting, POVs, standard methodologies, and key process documentation.
• Assist the Director in assessing clients’ media measurement and research needs, developing measurement plans and strategies.
• Lead various analytics projects and deliverables, such as reporting/dashboards, optimization tracking and insight generation for integrated, multi-channel marketing/advertising campaigns
• Proficient in providing actionable insights and recommendations by mining platforms and marketing databases for insights and performance drivers.
• Establish simple processes that enable the fast and agile extraction of insights from measurement to ensure continuous learning and improvement related to outcomes from media

YOUR QUALIFICATIONS:

• Basic understanding of search or programmatic media.
• Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field; OR equivalent professional work experience
• Experience working with tools such as Tableau, Data Studio, PowerBI, etc.
• Expertise using PowerPoint and clearly articulating findings/ presenting solutions.
• Advanced excel skills
• Familiarity with data analysis in Excel & SQL
• Data Visualization – Tableau, Data Studio, PowerBI, etc
• Web Analytics – Google Analytics, Adobe Analytics
• AdServers – DoubleClick, Sizmek
• Syndicated Measurement – comScore, Nielsen
• Enjoy working in a dynamic and collaborative environment

ABOUT MINDSHARE:

At Mindshare, we believe in speed, teamwork, and provocation. Mindshare USA empowers people to challenge the status quo, through what we call Provocation with Purpose. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in other’s success, and together we make Mindshare the place where we do the best work of our career. We’re a team that is radically honest – we call this our Authenticity Quotient. We are curious and competitive – that’s our Passion Quotient. We embrace teamwork and adaptability – that’s our Emotional Quotient. We’re proud to be unmistakably #TeamMindshare.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

The base salary for this position at the time of this posting may range from $60,000 to $140,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.