Job details

Manager, Digital Marketing

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

The Manager, Digital Marketing will be responsible for building and executing digital marketing strategies that drive engagement, retention and lifetime value for the suite of Roku devices. This role will maintain and expand our existing device marketing strategy with a focus on increased personalization, segmentation and relevancy. This individual will lead a customer-first expansion and execution of existing ad-hoc, trigger & lifecycle touch points to drive sales through the repeat purchase of our products. Iterative testing & optimization experience is a must. We’re looking for a self-driven and curious person, who enjoys problem-solving and prioritizing resources & projects based on the impact to business goals.

What you’ll be doing

Build and execute digital marketing strategies for multiple channels (email, Push, SMS) for Roku devices to engage and retain our customer base
Look to continuously optimize existing campaigns, while finding opportunities to test new creative/copy/segmentation (with a test, learn, optimize approach)
Perform customer analysis, segment customers into meaningful and actionable cohorts, conduct A/B and multivariate tests, establish reporting infrastructure, track and analyze performance, and consistently share results
Manage campaigns from concept through execution, including calendar, creative development, trafficking, optimization, and weekly reporting
Collaborate with internal Marketing technology teams to optimize our marketing automation technology for cross-channel campaign execution
Clearly brief creative team on marketing direction for assets
Track competitor landscape and industry developments to provide the team with expert advice in delivering a best-in-class mobile/email experience that meets customer and business needs

We're excited if you have

You have 5+ years managing digital marketing strategy for a B2C product (DTC and retail marketing experience preferred)
You have deep knowledge of and hands-on experience with CRM/marketing automation tools (e.g. Braze, Klayvio, Salesforce, Sailthru)
Significant experience in developing best practices and optimizing email, SMS and mobile app campaigns
You have experience designing and implementing A/B and multivariate tests
You have worked closely with analytics team members and have an ability to dive deep into customer segmentation, cohort analysis and experimentation
You have basic knowledge of HTML/CSS, SQL, and experience with customer segmentation
You have a customer-centric mindset with experience using customer insights to inform business strategy and day-to-day decision-making
You have developed creative briefs and provided constructive feedback on creative work
You have expertise in bringing cross-functional stakeholders together to advance goals and initiatives

#LI-RR1

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By Roku

Roku is a leading global tech company founded by Anthony Wood in 2002 that specializes in distributing streaming services via Roku-branded players and smart TVs. Roku tops US streaming TV distribution, reaching about 120 million people as of 2024.

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