The Manager directs social engagement across the lifecycle of each title, from greenlight or acquisition through all release windows including theatrical, PVOD, packaged media, and catalog. On assigned titles, the Manager develops and implements the social strategy for the entire organic marketing campaign on owned socials including creative and content placement, live social media event coverage, content capture, red carpet premieres, special screenings, press coverage, junkets, talent long lead content days, events, websites, emails, digital activations, sweepstakes and all other title-based social marketing activity. The Manager provides daily agency supervision on social media campaigns for assigned titles including creative content production, copywriting, ancillary assets sourcing, content calendar development, audience engagement innovations, and overall digital campaign collaboration with title-based Lionsgate cross-functional teams. The Manager works with all internal departments to help promote cross-functional initiatives and priorities through social channels.