Digital Marketing & Email Administrator

Founded in 1971, Marcus & Millichap (NYSE: MMI) is the largest firm in North America specializing in real estate investment brokerage and financing. MMI features the industry’s largest sales force of approximately 2,000 investment sales and financing professionals in 80 offices throughout the U.S. and Canada. The pillars of the company’s unique business model are:

· Commitment to investment brokerage and financing specialization

· Culture and policies of information sharing and collaboration throughout the sales force

· Dedicated management that does not compete with the sales force

· Depth of knowledge through specialization in local markets and property type

· Specialized client targeting with the majority of focus on private, high-net-worth investors

· Dedicated division to serve institutional investors

By closing more transactions annually than any other firm, MMI’s professionals provide clients with an unparalleled perspective on the investment real estate market locally, regionally, and nationally and financing options through our extensive network of lender relationships.

The firm has perfected a powerful property marketing system that integrates broker specialization by property type and market area. This enables its sales force to expose each property to the largest pool of buyers. The firm’s transactional platform is supported by the industry’s most comprehensive investment research, a long-standing culture of information sharing, relationships with qualified investors and state-of-the-art technology that matches buyers and sellers. Marcus & Millichap has developed a leading brand based on its transactional dominance and cutting-edge research. The firm is frequently sourced and quoted in the business and real estate media. Its vision is to take its brand awareness and direct business generation among private, high-net-worth investors and institutions to a much higher level.

We are seeking a motivated and detail-oriented Digital Marketing and Email Administrator to join our dynamic marketing team. This pivotal entry-level role will primarily revolve around two key functions: facilitating the seamless upload of approved content to our website and orchestrating the dissemination of internal and external emails. The ideal candidate will exhibit a genuine passion for digital marketing, possess a sharp eye for detail, and thrive in collaborative environments where cross-functional teamwork is paramount.

In this role, you will work closely with our esteemed Research Department, ensuring that their valuable insights are effectively communicated to our audience through our digital platforms. Additionally, you will collaborate internally with our Digital Marketing Coordinator and Marketing Manager of Email Automation to streamline processes and optimize our email marketing campaigns

• Upload approved content to the company’s Sitecore-based websites and intranet, ensuring accuracy and relevance.
• Maintain documentation and a functional understanding of the firm's website and intranet, ensuring all content is current and accessible.
• Create multiple internal and external emails each week utilizing pre-built templates.
• Test and distribute internal and external emails focused on company-provided research using Salesforce Marketing Cloud, Pardot, and Constant Contact, ensuring proper segmentation and targeting.
• Assist in the design and implementation of email strategies to enhance engagement with content.
• Aid in testing and refining email strategies to improve overall digital engagement with content.
• Identify and address inefficiencies in lead management and email communications.
• Analytics and Reporting:
• Set up all email campaigns as projects in department’s task management system and report on support Monthly.
• Assist in preparing and distributing website and email analytics reports monthly, quarterly, and annually using GA4.
• Support the evaluation of metrics in Sitecore’s Experience App and GA4 to inform optimization strategies for research content distribution.

• Basic understanding of digital marketing principles and email marketing best practices.
• Familiarity with content management systems (CMS), with a preference for Sitecore.
• Proficiency in Microsoft Office Suite and basic knowledge of marketing analytics tools (e.g., GA4, Hootsuite, Sitecore).
• Experience with marketing automation platforms, specifically Salesforce Marketing Cloud, Pardot, and Constant Contact.
• Basic knowledge of HTML/CSS for email and web content updates.
• Prior experience in a marketing or communications role, including internships.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Demonstrated ability to work collaboratively across multifunctional teams.
• Must have or will be expected to become knowledgeable about the general Commercial Real Estate industry including terminology.