iCR8 Sports Marketing Workshop hosted by Phoenix Suns & Phoenix Mercury | Winter 2025

Overview:

The Marcus Graham Project (MGP), a network of diverse advertising, media, marketing & entertainment  professionals in collaboration with the Phoenix Suns are looking for a dynamic group of (25) Greater Phoenix area students and professionals for its five-day Sports Marketing Workshop.

The workshop's primary purpose is to provide diverse aspirants with the exposure and access necessary to further their career interest within the advertising, media & marketing industry. Workshop teams will receive first hand knowledge from some of today’s premier players in the industry of Sports Marketing.

Workshop teams will be briefed on a specific assignment focused on one of the Phoenix Suns corporate partnerships and will be responsible for putting together a multi platform marketing campaign, which will be reviewed by guest panelist on the last day of the workshop.

*One standout participant will be selected by the Suns organization as the MVP to attend MGP's iCR8 Winter or Summer BootCamp located in Los Angeles. In addition there will be multiple opportunities for participants to network with Suns staff and partnering brands hiring mentors.

• Must have a strong passion and desire for the sports marketing career field.
• Must be willing to learn an extreme amount of valuable information in a short period of time.
• Must be 20 years of age or older.
• Must be a resident of Arizona (priority) or willing to travel at your own expense.

APPLICATION DEADLINE - January 24, 2025

Confirmation for participation will be sent by January 27th.

Workshop Schedule & Events: (Subject to Change)

Phoenix Suns + Marcus Graham Project

Dates: February 10 - 14th, 2025

Sample of Workshop Agenda

Day 1, February 10th

Phoenix Suns - Footprint Center

Timeline

11:00am - 11:30am - Check-in and lunch

11:30am - 12:00pm - Participant Introductions

12:00pm - 1:20pm - Sports Marketing Career Panel Session

1:30pm - 2:30pm - MGP Bootcamp Overview and Panel Session

2:30pm - 3:45pm - Assignment Roll Out and Group Session

3:45pm - 4:30pm - Arena Tour

5:00pm - 7:00pm - Reception (Location TBD)

Day 2, February 11th

Phoenix Suns - Footprint Center

Timeline

9:00am - 10:00am Checkin w/ Assignment Q&A

10:00am - 12:00am - CEO's Presentation & Mentor Session

12:00pm - 1:00pm - Break for Lunch

1:00pm - 4:00pm - Team Work Sessions

4:00pm - End of Day Wrap Up

7:00pm - 9:30pm - In-Game Experience

Day 3, February 12th

9:00am - 4:00pm - Group work session

Day 4, February 13th

Phoenix Suns - Footprint Center

Timeline

9:00am - 10:00am - Checkin w/ Assignment Q&A

10:00am - 10:30 am - Keynote Speaker

10:30am - 12:00pm - Team Work Session

12:00pm - 1:00pm - Break For Lunch

1:00pm - 4:00pm - Team Work Session

4:00pm - End of Day Wrap Up

Suns In-Game experience - TBD

Day 5, February 14th

Phoenix Suns - Footprint Center

Timeline

9:00am - 10:00am - Arrival

10:00am - 12:00pm - Group Presentations

12:00pm - 1:00pm - Break For Lunch (Judges Make Decisions)

1:00pm -2:00pm - Judges Give Feedback/Winners Announced

2:00pm - End of Day Wrap