Marketing and Communications Specialist

Position Title: Enrollment Management: Marketing and Communications Specialist

Department: 40|VP Enrollment Managment

Responsibilities:

The University of Louisiana at Lafayette invites applications for the position of Marketing and Communications Specialist in the Office of the Vice President for Enrollment Management reporting to the Vice President for Enrollment Management.

Job Summary:

The Marketing and Communications Specialist will be responsible for creating and editing targeted messages for various stakeholders including prospective students, current students, faculty, staff, administrators, and the community. The specialist will create compelling content for websites, social media platforms, and marketing campaigns while adhering to the University brand standards and website style guidelines.

Responsibilities:

• Write and edit a variety of targeted messages for prospective students, current students, faculty, staff, administrators, and the community. These communications include but are not limited to news releases, web content, features, blog posts, recruitment material, reports, presentations, ad copy, and other special projects.
• Create compelling content for websites, social media platforms, and marketing campaigns designed to capture student interest and influence enrollment while adhering to University brand standards and website style guidelines.
• Collaborate with various departments across the university to ensure consistent messaging and branding across all communications.
• Manage social media accounts, including planning and executing social media campaigns and monitoring engagement.
• Use analytics to measure the success of marketing and communication efforts and make data-driven decisions.
• Stay up-to-date with industry trends and incorporate best practices in marketing and communication efforts.
• Must be able to work occasional evenings and weekends
• Ability to travel as needed

Qualifications:

Required Qualifications:

• Bachelor's degree in marketing, communications, journalism or related field.
• OR a minimum of 5 years of experience in the marketing or communications field in higher education may be substituted for Bachelor's Degree.
• Must have experience using Microsoft Office

Preferred Qualifications:

• Strong writing and editing skills, with the ability to write for a variety of audiences and mediums.
• Demonstrated experience with social media management and analytics.
• Ability to collaborate effectively with various departments across the university.
• Excellent organizational skills and attention to detail.
• Strong interpersonal communication skills and a collaborative nature
• Familiarity with content management systems, email marketing platforms, and design software.
  

Job Ad# (req2327)