Marketing Associate

About the role:

Reporting into the Growth Manager, the Growth Associate will play a key role in shaping and executing our engagement and retention strategies for our B2C franchises throughout the customer lifecycle, from onboarding new audiences to engaging and cross-selling loyal readers.

What you'll do:

• Execute all lifecycle marketing strategies for B2C newsletters 
• Assist with KPI reporting for lifecycle campaigns and high level B2C retention
• Work closely with our Analytics and Insights team to generate deep insights about our audience at each stage in their relationship with us, inventing new ways to engage our customers to content
• Execute referral program giveaways and program testing 
• Continuously conduct A/B tests and analyze results to develop insights that improve retention, and audience engagement
• Understand and iterate on Morning Brew user journey across our owned platforms
• Deepen our relationship with our audience to both increase overall engagement and retention

About you:

• 1-3 years of experience in lifecycle marketing, CRM, retention or growth marketing. Prior experience in the media industry is a plus.
• Experience building lifecycle marketing programs through CRM and/or marketing automation system. SailThru experience is a plus.
• Experience using data to develop and measure marketing programs. Knowledge of or desire to learn SQL is a plus.
• You enjoy working on both the analytical and creative sides of marketing. Concepting content for lifecycle emails and finding nuggets of data in a spreadsheet to help optimize a campaign are both things you like to do. 
• Passionate about Morning Brew and our team’s mission

What else are we looking for?

Character and integrity rank pretty high on the list. Our team is guided by our core values:

• Curious - We strive to learn every day through constant questioning and exploration.
• Purposeful – We do everything with the highest level of thoughtfulness, preparation and focus.
• Empathetic - We are good, genuine people who embrace others' perspectives.
• Challengers - We approach every day with an underdog mentality and are never complacent.