Marketing Brand Manager – EV

Our Client is one of the most iconic and renown leading Motorcycle manufacturers in the World. Creating modern classics and with a healthy order book. To support their growth and future development, it is our privilege to now be supporting them with the recruitment of an experienced Brand Manager within EV on a permanent basis.

Job Purpose
The role of Brand Manager – EV will work towards strategizing, ideation, conceptualization, development and execution of new brand initiatives in the EV domain across markets, geographies and regions.

• The ideal incumbent will have a strong understanding of the EV industry, brand building, 360 media initiatives, collaborations and conceptualization of new & alternate initiatives to enable the brand to position itself in the EV domain.

• Brand Manager – EV will be responsible for end-to-end brand management for our new offerings in the EV domain – creating sustainable engagement with the consumer, focusing on regional penetration and demand creation, brand plan formulation, brand positioning and increasing aspiration levels with respect to the brand, launch planning, readiness and execution in all geographies, building brand awareness and driving business funnel.

• The position will report to the Chief Brand Officer (CBO) and work closely with the Global Brand (Digital, Creative Strategy, PR), Product Strategy team, Business Heads, EV Business Development and marketing leads across geographies to accomplish the role’s purpose.

Key Responsibilities

• Create and execute an annual brand plan for the business to build brand awareness & aspiration through the brand’s positioning in priority markets.

• Strategize, plan and lead the execution of brand portfolio strategy; develop relevant campaigns to improve brand health, awareness, enquiries and retail sales

• Partner with external execution partners for on ground roll out of finalized initiatives – Evaluation & finalization of communication strategy, collaborate with vendors / partners for development of impactful communication for creating impactful communication campaigns

• Ensure cost effectiveness by leading negotiations, managing logistics, overseeing production, ensuring legal approvals and ensuring due research at various stages (Pre & Post) for generating effective consumer market insights

• Direct & monitor the marketing initiatives for an impactful execution – Briefing & reviewing media plans, providing release material to media, lead the GTM strategy and roll out plans, work with PR team to drive brand initiatives, analysing impact on brand, retails & enquiries and providing update, reports on campaigns and escalate issues when necessary

• Enhance Consumer engagement to strengthen brand health – conceptualization & Development of the consumer engagement plans, liaising with activation team for agency & cost finalization, aligning key stakeholders – senior, legal, media & sales teams; rolling out & monitoring of the campaign in the field

• Liaison with CFTs for brand life cycle management – Contribute towards Brand extension strategy, lead on finalization of brand names, Legal Approval for brand extensions and names, Internal Alignment

• Communication & advertising Initiatives: Leverage opportunities such as festivals, Sports, results, Service and other avenues – Brief preparation along with relevant stakeholders / agreement on schedule, vetting briefs, Review output from agencies, ensure internal approvals, release etc.

• Contribute towards ensuring positive P&L metrics for the brand, ensure retail volume and market share as per agreed SBP

• Identifying or development of brand activations & partnerships, partake in regional marketing conversation to oversee brand initiatives

• Liaison with content & digital team to develop and disseminate communication for various initiative

Education

• Bachelor’s Degree (Full Time) –

Specialization in Marketing, Advertising, Communications or related streams

• Masters in Business Administration (MBA) / Post Graduation in Management (PG) –

Branding, Marketing, Advertising, Communications or related streams

Experience

• 10+ years of Global experience in building brands which create aspiration

• Possessing clear brand sensibility and creative abilities

• Prior experience of working in the EV industry will be an added advantage

• Passion for motorcycling and experience of working with Lifestyle/youth brands would be an advantage

The remuneration on offer is, to an extent, negotiable and will be based upon relevant experience. Additionally, you will be entitled to a bonus scheme, contributory pension scheme, private health care and life assurance policies.

This role is available immediately.

If you would like to be considered for this outstanding new opportunity, Please APPLY by contacting;

Gary Masser, Business Manager at Forbes HR Ltd on 07545 500552 or by emailing a copy of your C.V. to gary.masser@forbeshr.com.

Forbes HR Ltd is committed to a policy of equal opportunities.