Marketing Campaign Coordinator

Job Description – Marketing Campaign Coordinator

System Soft Technologies is a leading technology company that provides innovative technology solutions and consulting services to enhance innovation, business value, and competitiveness. For over 20 years, our focus on becoming a trusted partner to each client has allowed us to become a $170MM+ company with a pool of over 1300 associates who cover the full spectrum of IT expertise. We are distinguished by our ability to anticipate the unique needs of our clients and deliver a level of quality that far exceeds their expectations.

Why System Soft?

At System Soft, we are a family unit powered by diversity, inclusion, transparency, respect, integrity, and passion for our clients and our people. Our business growth depends on your professional development, as we collaborate, share ideas and innovation, and invest in our future. By forging a meaningful partnership with our people, we come together with the same purpose, exceeding our goals. This keeps us nimble, ahead of the competition, and on top of our industry. Our continued success begins with you.

Job Summary:

The marketing campaign coordinator will coordinate and execute marketing campaign plans designed to support sales targeting and create meaningful leads that convert into sales opportunities. The successful candidate will have B2B experience as well as be comfortable working in a variety of marketing channels and must have an understanding of agile marketing methodologies. He/She will support campaign planning and tactics as well as measurement, reporting actionable insights garnered from each campaign.

Responsibilities:

• Update Marketing Campaign Calendar, reporting out to internal stakeholders on weekly to monthly cadence
• Organize and coordinate project plans for all campaigns with input from Marketing Manager
• Create content and creative briefs to support the creation of marketing content assets in alignment with the campaign strategy
• Manage distribution of all campaign content assets to intended audiences via identified channels
• Coordinate development and updates of buyer personas for specific campaign-targeted audiences
• Coordinate development and distribution of sales enablement tools to assist sales team in supporting client conversations through existing campaigns and other content
• Work with the Creative team to facilitate design work and reviews for all new campaign content asset creation
• Work with the Digital Marketing team to manage and produce paid social ads
• Assist in the development of organic inbound digital marketing channels including blogs, social, SEO, and email
• Manage all public-facing elements of the website including content, webinars, etc. within WordPress
• Monitor and analyze the performance of all campaign content assets
• Stay current with the latest B2B digital marketing and marketing automation practices
• Document and improve processes within your sphere of influence

Qualifications:

• BA/BS in Marketing, Public Relations, or Communications
• Proficient in Office 365, specifically PowerPoint, Excel, Word, and Teams
• 1-3 years of experience in marketing campaign roles
• Excellent organizational and time management skills
• Attention to detail, adaptability, and focus to prioritize appropriately in a dynamic, fast-paced environment
• Demonstrate a creative and innovative approach to marketing campaign management
• A self-starter who demonstrates critical and creative thinking abilities
• Team player who collaborates openly and communicates effectively across all key stakeholders and audiences
• Strong writing, proofreading, and editing skills
• Familiarity with MarTech such as Google Analytics, ZoomInfo, MSFT Dynamics a plus
• Microsoft Certifications: Powerpoint, Excel, PowerBI or other is a plus
• Experience with campaign performance measurement and analysis is a plus
• Experience managing workflows through an agile marketing approach is a plus

System Soft Technologies is a proud equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, sexual orientation, or any other characteristic protected by law.

We are committed to the full inclusion of all qualified individuals. If you are an individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting us at talent.acquisition@sstech.us.

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